LifeSecure Opens Online Caregiver's Marketplace

New resource offers discounted products to help caregivers provide better long-term care

Mar 15, 2012, 08:00 ET from LifeSecure Insurance Company

BRIGHTON, Mich., March 15, 2012 /PRNewswire/ -- LifeSecure Insurance Company has opened its new Caregiver's Marketplace, a one-stop online shop where caregivers can access quality home care products designed to support the special long-term care needs of loved ones.

LifeSecure's Caregiver's Marketplace offers more than 6,000 home care goods, from daily living aids and home modification tools to medical supplies. It also offers adaptive clothing and footwear to simplify dressing. Easing the frustrations associated with daily activities can provide extra peace of mind for those with physical or cognitive limitations. LifeSecure is offering this helpful resource to both consumers and policyholders through a partnership with online retailers and Silvert's Adaptive Clothing and Footwear.

"Caring for a loved one can be very emotional and an overwhelming experience," said Lisa Wendt, LifeSecure President and CEO. "LifeSecure created the Caregiver's Marketplace to help both caregivers and their loved ones enjoy a better quality of life. We are committed to offering innovative ways to help policyholders and their families live well through every stage of long-term care."

Consumers can access the Caregiver's Marketplace through LifeSecure's website, On the site, consumers will also find a promotional code to receive 10 percent off their purchase.

LifeSecure's innovative long-term care insurance also helps families meet the demands of long-term care. In addition to covering care costs, it provides benefits to support policyholders and their family members, including:

  • Personalized assistance in coordinating and managing a care plan tailored to personal care preferences.
  • Guidance and access to resources to help policyholders and their families find high-quality, affordable providers.
  • Caregiver support services and assessment tools to help caregivers provide quality, effective care to policyholders at home.

About LifeSecure Insurance Company
LifeSecure Insurance Company is based in Brighton, Mich., and is dedicated to providing uncomplicated insurance and non-insurance solutions to help people protect themselves from unforeseen health-related risks and expenses. Our guiding business philosophy is focused on delivering "easi": expertise, accessibility, simplicity and innovation – both to our business partners and to consumers. The company is licensed in 43 states and Washington, D.C., and its insurance products are sold through a network of independent marketing organizations, brokers and agents. Additional information is available at  

Contact: Chris Spittal

SOURCE LifeSecure Insurance Company