Lifestory Research Reports: Whirlpool Recognized as America's Most Trusted Laundry Appliance Brand

Jan 21, 2016, 08:10 ET from Lifestory Research

NEWPORT BEACH, Calif., Jan. 21, 2016 /PRNewswire/ -- Whirlpool ranks highest in trust among laundry appliance brands according to Lifestory Research America's Most TrustedTM 2016 Laundry appliance Brand Study released today.  The study, based on 27,762 national consumer opinions, tracks how trust impacts consumer's evaluations of laundry appliance brands in the United States.

"Trust is the new currency that consumers are seeking from companies," said Lifestory Research President Eric Snider. "Our consumer research finds that people shop and explore for new products that they trust.  When people trust a brand like Whirlpool, it provides them with the confidence in making a purchase decision.  Simply, brand trust translates to sales."

The Lifestory Research America's Most Trusted Study, in its fourth year, awards companies that provide services or products to customers in their home.  Brands currently awarded the designation of America's Most Trusted include: home builders, active adult resort home builders, cabinets, faucets, electric utilities, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential realtor organizations.  Trust is measured through a Net Trust Quotient Score in which brands are divided into three categories: "advocates," customers who feel a significant trust toward the brand; "neutrals," those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands; and "antagonists," who are skeptics with little, if any, trust in a specific brand.

As the 2016 Lifestory Research America's Most Trusted Laundry Appliance Brand, Whirlpool produced the highest Net Trust Quotient Score in the US, followed in order by (2) Maytag, (3) LG,  (4) Kenmore, (5) General Electric, (6) Miele, (7) Bosch, (8) Frigidaire, (9) Fisher & Paykel, (10) Asko, (11) Electrolux, (12) Hotpoint, (13) Amana, (14) Magic Chef, and (15) Haier. 

Detailed information can be found at

About Lifestory Research

Lifestory Research is a trusted national independent market research firm focused on consumers and their homes. We take a consumer-centered approach to helping developers, home builders, financial institutions, product manufactures, real estate companies, electric and gas utilities, and organizations serving customers in their homes. We perform brand research, customer satisfaction, segmentation, opinion surveys, advertising tracking, employee satisfaction, custom consumer research, and market research for clients.

No advertising or other promotional use can be made of the information in this release without the express prior written consent of Lifestory Research.

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SOURCE Lifestory Research