LifeStreet Media to Showcase In-App Advertising Revenue Maximization Technology at APPNATION Summit
LifeStreet CEO to Lead Panel Session with CBS Interactive, Glu Mobile and Zynga on Key Success Metrics for Gaming as an Emerging Marketing and Distribution Platform
NEW YORK, May 14, 2012 /PRNewswire/ -- Internet Week NY -- Following the company's recently announced $66 million investment from Nautic Partners, LifeStreet Media will be showcasing its in-app advertising revenue maximization technology at APPNATION NYC as part of Internet Week New York. LifeStreet, whose RevJet technology platform maximizes revenue across digital user experiences, is a leader in global in-app advertising for Facebook, Apple (iOS) and Android developers. LifeStreet is a Platinum Sponsor of APPNATION New York and will be discussing its RevJet technology in the 4A's APPLab during the Summit on Wednesday, May 16th. In addition, LifeStreet CEO and founder Mitchell Weisman is on the event advisory board and will be presenting at the event on the topic of gaming as an emerging marketing and distribution platform.
For more details on LifeStreet's presence at the show, please see below:
| WHAT: |
|
| 100 million users signed up to play Zynga's new game, Cityville, in its first month of release. Every day, people across the globe continue to spend 200 million minutes playing Angry Birds. And U.S. mobile in-game advertising is projected to rise to $1B by 2015. It is nearly impossible to estimate the numbers of hours consumers and gamers are spending every day playing games on various connected devices and platforms but the numbers are staggering. What are the emerging trends in casual gaming and how will the major game developers and platforms look to take their franchise game titles and platforms into the world of mobile devices? How can advertisers target and reach these gamers and what are the emerging key success metrics for this emerging marketing and distribution platform? |
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| WHO: |
Moderator: |
| Mitchell Weisman, CEO, LifeStreet Media |
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| Panelists: |
|
| Simon Whitcombe, VP, Games, CBS Interactive |
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| Adam Flanders, SVP, Sales & Marketing, Glu Mobile |
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| Demetri Ditsaridis, GM, New York, Zynga |
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| WHERE: |
Internet Week New York Headquarters |
| 82 Mercer Street, New York, NY |
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| Find LifeStreet Media in the 4A's APPLab |
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| WHEN: |
Wednesday, May 16, 2012 |
| Panel will commence at 10:40 a.m. ET |
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| 4A's APPLab to be open from 11:100 am until 4:00 pm |
About LifeStreet Media
LifeStreet Media is a leader in global in-app advertising for Facebook, Apple (iOS) and Android developers. LifeStreet's RevJet optimization platform is built upon the world's first universal object server and is the product of a $25+ million software development investment. RevJet applies Iterative High Velocity Testing to any digital revenue driver, ranging from visual objects such as ads and landing pages to logical objects such as trafficking decisions and revenue maximization algorithms. RevJet is producing breakthrough monetization levels and extraordinarily high volumes of new customers for social and mobile advertisers, publishers and app developers alike. LifeStreet reaches 350 million social and mobile app users monthly and has driven over 200 million app installs. The company was named one of the 500 fastest growing private companies in America by Inc. Magazine and is headquartered in San Carlos, California with offices in Moscow, Odessa, and Riga. For more information, please visit: www.LifeStreetMedia.com and follow LifeStreet on Twitter at: @LifeStreetMedia.
| Contact: |
|
| Mina Manchester |
Melissa Sobel |
| Bateman Group |
LifeStreet Media |
| 415-503-1818, ext. 17 |
415-948-4838 |
SOURCE LifeStreet Media
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