LOS ANGELES, Sept. 30, 2014 /PRNewswire/ -- Rich Cofinco has returned to lifestyle footwear brand Creative Recreation ("Creative Recreation" or the "Company"), a division of Rocky Brands, Inc. (NASDAQ: RCKY) as the brand's Creative Director. Cofinco, who departed in 2012, was the Company's co-founder and original designer.
"Rich was a driving force in Creative Recreation's rise in the fashion and lifestyle footwear market," said Robert Brack, Creative Recreation President. "He has a longstanding reputation as an innovative artist and his unabashed craftsmanship will be invaluable as we revitalize our collections."
Over the past year, Creative Recreation conducted consumer and retail research to determine the perception of the brand with consumers. A significant finding was that the brand needed to evolve and leverage its position as a cutting-edge creative innovator within the footwear industry.
"Rich was instrumental in our Company's rise as a lifestyle brand and, with his return, customers and retailers can expect a design-style evolution within Creative Recreation," added Brack.
A pioneer of the lifestyle genre, Cofinco was a street artist who began his design career working for Vans before founding Creative Recreation in 2002. Recognizing a void in the footwear market, he started Creative Recreation with the idea of crafting a cross between a sneaker and dress shoe. After 10 years as its lead designer, Cofinco left the Company in 2012 to refocus on his passion of street art. During his hiatus, he launched Visual Richuals, a design agency, and a new line of sneakers, Asif.
"For Spring 2016, expect the unexpected," said Cofinco. "I'm glad to be back where it all began and look forward to being a part of the evolution of the brand's original vision: to create imaginative footwear that stimulates play."
For more information regarding Creative Recreation, visit www.cr8rec.com.
About Rocky Brands, Inc.
Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky®, Georgia Boot®, Durango®, Lehigh®, Creative Recreation® and the licensed brand Michelin®. For more information, visit www.RockyBrands.com.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of Rocky Brands, Inc. ("Rocky) and its management. These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in Rocky's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2013 (filed March 6, 2014) and quarterly reports on Form 10-Q for the quarters ended March 31, 2014 (filed May 1, 2014) and June 30, 2014 (filed July 30, 2014). One or more of these factors have affected historical results, and could in the future affect Rocky's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, Rocky, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of Rocky will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of Rocky. Rocky assumes no obligation to update any forward-looking statements.
Contact: Patrick Buchanan, Creative Recreation
SOURCE Rocky Brands, Inc.