LifeStyles Heats Up Facebook and Twitter

NEW YORK, June 25 /PRNewswire/ -- The makers of LifeStyles® Condoms, ("LifeStyles"), one of the nation's leading condom brands, announce today the brand's new social media direction with the launch of interactive platforms on Facebook and Twitter. Kicking off the campaign this week, LifeStyles will post alarming but real statistics regarding HIV/AIDS around National HIV Testing Day this Sunday, June 27th, to raise awareness about this epidemic and to encourage friends and followers to go out, get tested and spread the word.

Leading up to National HIV Testing Day, LifeStyles will post and tweet statistics (examples below) on Facebook and Twitter in hopes that friends and followers will post and retweet the stats to incite a much-needed conversation:

• Did you know that 1 in 5 people living with HIV has no clue they're infected? 
• More than 1.1 million people in the United States now live with HIV.
• The 20% of people who don't know they are infected with HIV are thought to be responsible for up to 70% of new infections.

In an effort to stay connected and build more personal relationships with users, LifeStyles will utilize its social media outlets to support education and discussion about sexual health, share industry news and product advancements while encouraging condom usage. As LifeStyles builds its following, the brand will begin to offer special incentives and giveaways through these social media platforms, while continuing to share crucial information and reminders to followers about the importance of taking command of their sexual health.

"Ninety percent of our target market relies on platforms such as Facebook, Twitter and text to communicate," says Carol Carrozza, vice president  of LifeStyles. "By becoming more active in these social media forums, we are able to share important information about developments in the sexual health category, as well as gain feedback from users while communicating with them in their own space with their approval."

Both Facebook and Twitter provide great opportunities for LifeStyles to introduce thought-provoking topics and educate followers and friends about sexual health resources and new advances in sexual health technology, while also obtaining the necessary feedback to help LifeStyles better define and improve products tailored to user experience.  "Our new LifeStyles KYNG condom product is just such an example, where we developed a larger, custom-designed condom based on feedback received from users who said they struggled finding a comfortable fit," says Carrozza.

LifeStyles Condoms Facebook:

http://www.facebook.com/pages/LifeStyles/104791019563795?v=wall

LifeStyles Condoms Twitter:

@LifeStylesUSA

http://twitter.com/lifestylesUSA

About LifeStyles

Based out of Red Bank, NJ, LifeStyles was launched in 1985 as a U.S. based consumer products division of Ansell Limited, a global leader in healthcare barrier protective products with operations in the Americas, Europe and Asia. With over 20 styles of condoms and an assortment of other pleasure products on the market, LifeStyles and its affiliates are some of the leading distributors of sexual health goods in the US and Canada.  More information on LifeStyles can be found at www.lifestyles.com.  For more information on Ansell and its other products, please visit www.ansell.com.

SOURCE LifeStyles® Condoms