LightInTheBox.com Introduces Haiku as Its New Cell Phone Brand

Oct 19, 2010, 10:45 ET from LightInTheBox.com

BEIJING, Oct. 19 /PRNewswire-Asia/ -- LightInTheBox.com is announcing the launch of a new cell phone brand Haiku as well as the Colorfolie i6 ( http://www.lightinthebox.com/html/Haiku_Colorfolie_i6_Cellphone.html ); the first cellphone model to come under the new brand.

Although the Colorfolie i6 will be officially launched on October 25th, customers can now preorder the phone through the company's website at a discounted price of US$ 99.99. Preordering will be available for a limited time until October 24th, after which the phone will be sold at US$ 129.99.

Available in six unique designer colors, the Colorfolie i6 comes with a comprehensive range of features such as dual SIM capability, MP3 player, video player and camera. Users will also be able to stay connected through Wi-Fi, Bluetooth, and mobile Internet. Pre-installed applications make the phone an appealing option for users wanting a cell phone ready to use 'straight from the box'.

"We are extremely happy to introduce the Haiku brand and the Colorfolie i6 and have a great belief in the cell phone as a 'must have item' due to the fact that it combines robust features with a designer exterior," says LightInTheBox.com CEO, Alan Guo. "With global compatibility and twelve pre-installed languages, the phone can also be used almost anywhere in the world."

While LightInTheBox.com has offered customers a wide selection of cell phones ( http://www.lightinthebox.com/wholesale-Cell-Phones_c206 ) since the company's inception, this will be the company's first venture into selling their own branded line of phones.

About LightInTheBox.com

LightInTheBox.com is a leading global online distributor. It offers more than ninety thousand quality products to customers in more than 170 countries, and serves both individual and commercial customers.

LightInTheBox's website is available in English, French, Spanish, German and Italian.

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