LightInTheBox.com Launches Its Italian Language Version

BEIJING, April 23 /PRNewswire-Asia/ -- LightInTheBox.com has just launched an Italian language version of its popular wholesale website. With the continual rise of the number of Italians on the internet, which is now around 49% of Italy's nearly 60 million people, LightInTheBox.com saw the opportunity to launch a dedicated service for this rapidly-growing group that transacts over 10 Billion Euros online, annually.

The Italian version of Lighinthebox.com will be unique in that it will be targeted at the smallest geographic area of all LightInTheBox.com language sites. This means that products and promotions will be highly tailored and targeted for this demographic. LightInTheBox.com has also hired locals to research designs and trends specific to their Italian customers.

It will provide all the services and products that consumers can already find on all existing language versions of LightInTheBox.com - electronics, health & beauty, home & garden, and most importantly, clothing & apparel ( http://www.lightinthebox.com/it/wholesale-moda_c71 ), the most popular category of all time.

To celebrate the launch, LightInTheBox.com will be having special offers and deals only for their Italian-speaking customers.

CEO of LightInTheBox.com, Alan Guo, said that, "it's an exciting opportunity for us to move into the Italian-speaking market. We have had much success in other European countries, but we believe that our attention to the specific needs and wants of our Italian customers will allow us to establish a long lasting relationship together."

LightInTheBox.com will be up against popular Italian ecommerce websites. The competition in the consumer electronics sector ( http://www.lightinthebox.com/it/wholesale-elettronica_c2619 ) is particularly fierce, with well-known players such as Redcoon.it, Expansys.it and Essedi.it.

"Those websites definitely have an established place in the market, but we have such a wide range of products and many existing customers already in Italy, that we feel it won't take us long to catch up," said Kevin Wen, founder of LightInTheBox.com.

About LightInTheBox.com

LightInTheBox.com is a leading global online distributor, offering more than fifty thousand quality products to customers in more than 160 countries, and serves both individual consumers and commercial customers.

Related Links

    LightInTheBox.com (Italian Language Version):
http://www.lightinthebox.com/it/ ; Clothing and Apparel from LightInThebox.com
(Italian Language Version):
http://www.lightinthebox.com/it/wholesale-moda_c71 ; Electronics from
LightInTheBox.com (Italian Language Version):
http://www.lightinthebox.com/it/wholesale-elettronica_c2619 .

SOURCE LightInTheBox.com