Lijit Develops RTB Platform to Help Mid and Long-Tail Publishers Better Monetize their Inventory

BOULDER, Colo., June 15, 2011 /PRNewswire/ -- Lijit Networks, Inc., an innovative provider of advertising services, audience analytics, and reader engagement tools for online publishers, today announced the release of its proprietary real-time bidding (RTB) platform. The platform helps mid and long-tail publishers level the playing field by providing them access to the same state-of-the-art technology that was previously only available to large commercial publishers and networks. Using the Lijit platform, publishers connect directly to every major advertising industry player – ad agencies, trading desks, DSPs, ad exchanges, ad optimizers and ad networks – to get more money and better fill rates from premium brand advertisers.

Clients can leverage Lijit’s platform to help premium advertisers reach more than 21,000 authentic and conversational sites with more than 100M highly engaged consumers. Lijit’s platform helps premium advertisers generate higher returns by tapping into this untouched area of the Internet through better inventory access and targeting options. By surfacing these engaged audiences to premium advertisers, Lijit is facilitating a more direct connection between advertisers and consumers.

A key integration partner in this launch is Turn, the industry’s leading provider of data and media management platform technologies to Fortune 500 brands and leading advertising agencies. “We’ve been working with the team at Lijit for nearly a year and during that time have watched them dramatically grow their publisher network,” said Bill Demas, CEO and president of Turn. “Turn provides our clients with access to the largest RTB inventory footprint in the industry. Adding Lijit’s network of high quality, brand-safe mid and long-tail sites to our client’s RTB portfolio is a big win for everyone.”

“With the release of our RTB platform we’re continuing our mission to be the business partner of choice for online publishers,” said Todd Vernon, CEO and founder of Lijit Networks. “Publishers now have increased control over how their inventory is bought and sold – they can manage CPM floor prices, implement custom targeting categories, and even refine which advertiser segments they’re willing to accept onto their sites. Having Turn as a launch partner ensures we’re bringing the industry’s best brands and biggest media buyers directly to our publishers.”

Lijit will continue to leverage its proprietary audience data during the bidding process to help deliver publishers the highest yield possible. In addition, publishers using Lijit’s RTB system receive the following benefits:

• Transparency: audience analytics dashboards provide complete visibility into ad performance and trending for real-time optimization.
• Efficiency: access to all demand sources effectively eliminates the complexities of working across multiple ad providers and increases yield.
• Simplicity: publishers work with one partner to monitor and track ad performance and delivery.
• Faster payments: publishers receive automatic payment at the end of every month.

About Lijit Networks, Inc.

Lijit Networks, Inc. was incorporated in June 2006 and is headquartered in Boulder, Colorado. By providing innovative advertising services, audience analytics, and reader engagement tools to over 21,000 online publishers, commercial websites and content networks, Lijit helps publishers grow their website, build their business and make more money. Lijit connects publishers with premium online advertising campaigns that are highly targeted and contextually relevant to the publisher’s audience. Learn more at www.lijit.com.

About Turn

Turn has developed the digital advertising industry’s only integrated, end-to-end platforms for data and media management. The Turn Audience Platform and Turn Media Platform are currently utilized to manage digital advertising campaigns for over fifty Fortune 200 brands. Turn’s global infrastructure, intuitive software and analytics, and open ecosystem for partners – all available in a real-time integrated environment – represent the future of digital advertising. Turn is headquartered in Silicon Valley, California, with additional offices in London, UK, New York, Charlotte, Chicago, Los Angeles, and San Francisco.

Lijit, the Lijit Networks logos and all other Lijit Networks product or service names are trademarks or registered trademarks of Lijit Networks, Inc. All other names and trademarks are property of their respective owners.

Contact:
Sonya Caprio
Director of Marketing
(720) 266-5193
[email protected]

SOURCE Lijit Networks, Inc.