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Lijit Networks Exceeds One Billion Monthly Pageviews

53% Month-over-Month Growth in Publisher Revenue Signifies the Transformation of Lijit into a Publisher Platform for Mid- and Long-Tail Publishers


News provided by

Lijit Networks, Inc.

Jan 11, 2011, 03:00 ET

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BOULDER, Colo., Jan. 11, 2011 /PRNewswire/ -- Lijit Networks, Inc., the leader in custom site search and engagement tools for online publishers, today announced one billion monthly pageviews within the Lijit Network, including 90 million monthly uniques and active placement on over 15,000 sites. Reaching one billion monthly pageviews represents a 240% increase in pageviews since January 2010.

The rapid adoption of Lijit's advertising services, site search, and other reader-engagement components has fueled Lijit's growth over the past year. In Q4 alone Lijit added over 2,000 sites to its network and delivered two billion ad impressions, a 50% growth over the previous quarter.

"This milestone signifies Lijit's transformation to a publisher platform – a milestone we envisioned since the beginning of 2010," said "Todd Vernon, CEO and founder of Lijit Networks. "As a trusted partner, our goal is to help publishers attract, retain and monetize audiences. We are ecstatic that this vision has become a reality through mass adoption of our platform."

Lijit provides publishers with site search, actionable reader-intent statistics, and advertising services that help better engage and understand an audience of visitors. Lijit delivers the highest CPMs and greatest fill rates possible by working with over 35 industry-leading ad partners (DSPs, ad exchanges and optimizers) to aggregate site search and other audience data with unique placements on publisher sites. Lijit's advertising services are easy to implement, with no contracts or exclusivity requirements and publisher payouts consistently exceeding industry averages. For additional information on Lijit's advertising services, visit http://www.lijit.com/help/pub-ad-faq#_Toc249171345.

"Lijit makes it easy for publishers in the mid- and long-tail to make money off of display advertising," said Carrie Isaac, owner of Springs Bargains. "Their ads are simple to install, easy-to-use and virtually maintenance-free. If you have questions, their support team is always available to help."

About Lijit Networks, Inc.

By helping publishers engage and understand their readers, Lijit has created a trusted publisher network – including more than 15,000 sites, one billion page views per month, and 90 million unique visitors – that advertisers and brands leverage to build relationships with their target audience. Lijit's innovative site search and content discovery tools collect and report on reader intent, behavior, demographics, and other actionable insights. The data is used to build custom integrated advertising campaigns that leverage social media and authentic content to encourage interaction, increase brand awareness and deliver intent to purchase. Learn more at www.lijit.com.

Lijit, the Lijit Networks logos and all other Lijit Networks product or service names are trademarks or registered trademarks of Lijit Networks, Inc. All other names and trademarks are property of their respective owners.

Contact:

Sonya Caprio

Director of Marketing

sonya(at)lijit(dot)com

720-266-5193

SOURCE Lijit Networks, Inc.

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