Lil' Butters Continues to Build Momentum as Snaptoys Launches Series 02 Together with an Exclusive Barnes & Noble Figure

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Sep 26, 2016, 12:51 ET

DALLAS, Sept. 26, 2016 /PRNewswire/ -- Snaptoys, Inc., a leader in toy design and manufacturing for the mass, independent and specialty markets, today announced that its flagship brand, Lil' Butters, has released Series 02 along with an exclusive Lil' Butters figure – Rita Book – available only at Barnes & Noble. Snaptoys will be featuring the entire Lil' Butters collection at the Fall Toy Preview in Dallas, TX, located at the Dallas Market Center, from September 27-29.

"A hallmark of the Lil' Butters brand is celebrating 'Girl Power,'" said Ricardo Venegas, President and CEO of Snaptoys and Snap Global Solutions. "Like a butterfly, girls can spread their wings to be whomever they choose to be; an important message that we want to help communicate."

While the Lil' Butters brand is on the forefront of recognizing that the world grows through empowerment and diversity, the figurines themselves are fun, cheeky characters designed with beautiful wing patterns that make them highly collectible and tailor-made for gifting. Additionally, Snaptoys has put together a comprehensive marketing, public relations and social media campaign in support of furthering the brand and this important messaging.

Lil' Butters are available now at Amazon, Barnes & Noble, Hobby Lobby, and independent and specialty retailers nationwide.

JUST RELEASED! LIL' BUTTERS SERIES 02:

London Luv! #07: "Making memories one city at a time."
Level Up! #08: "Gaming is in my DNA."
Boho Chic #09: "Be the reason someone smiles!"
Indie Life #10: "Born an original."
Rebel Heart #11: "Live out loud!"
Diva a la Mode #12: "Shopping is my cardio."
Rita Book #13: "Just one more chapter!" – A Barnes & Noble Exclusive

LIL' BUTTERS SERIES 01:

Love Stinks #01: "Love is for fairytales!"
Sweet Beats #02: "Dance like no one's watching."
Superhero #03: "Be your own hero!"
Whatever! #04: "I'm sorry. Did I roll my eyes out loud?"
Mellow Bliss #05: "Think peace. Think love. Think harmony."
Lovey Dovey #06: "Love is…YOU!"

Each Lil' Butter has been designed with her own special emoji, which makes them uniquely suited for honoring that special girl in your life! Does she zig when others zag? Rebel Heart speaks to her. Is she a leader instead of a follower? Then Indie Life could be her soul mate. Can she leap a puddle in a single bound? Go Superhero! These collectible and award-winning figurines are available now and make a thoughtful gift, too.

About Snaptoys
Since 1999, Snap Global Solutions has been designing, sourcing, and manufacturing toys for some of the largest entertainment brands in the world. From Disney to DreamWorks, to Hasbro and Pixar, Snap brings licensed products to market smoothly through their turn-key design and manufacturing services in the mass market, specialty, international, and theme parks channels. In 2015, Snaptoys was launched to bring to market fun, engaging, quality toys for kids of all ages by creating unique characters and reinventing classic play. Please visit them at www.snap.toys to learn more.