Liminal Launches Scout to Turn Market Intelligence Into GTM Action

Announced during Money20/20 USA 2025 at The Venetian, Scout helps teams in fraud prevention, cybersecurity, risk, and trust-critical sectors move from strategy to execution in real time — transforming the intelligence they already use for strategy into precise, measurable action.

From signals to outcomes

Modern go-to-market teams operate in markets where buyer demand shifts fast, contacts decay, and broad messaging doesn't work. Scout tackles that problem by surfacing live buyer signals, mapping verified decision-makers, and activating guided plays across the systems teams already use—from outbound and marketing automation to sales enablement and account planning—so every touchpoint is timely and coordinated.

"Organizations are drowning in signals but starving for clarity," said Travis Jarae, CEO of Liminal. "With Scout, the intelligence our customers already trust inside Link becomes immediately actionable. We connect what teams know about the market to what they can actually do about it — right where they already work."

What makes Scout different

Scout is built on Link, activating the same proprietary data, real-time signals, and expert analysis that customers depend on for strategy, forecasting, and planning — now operationalized for execution.

"Liminal's approach to data quality and context is unlike anything else in the industry," said Matthew Thompson, CRO of Socure. "they help teams cut through the noise and make decisions based on what actually matters."

Powered by Liminal's unified intelligence graph, Scout continuously maps relationships between vendors, buyers, use cases, and technologies across interconnected markets, blending proprietary research, behavioral signals, and live market feedback to maintain a real-time view of demand and opportunity.

Predictive signals then trigger guided playbooks, determining who to target, what to say, which proof to show, and the next step to take, providing actionable guidance from first touch through multi-threading and deal acceleration.

Early results

Early users report achieving 70–90% account coverage in target segments, ~97% automation of repetitive tasks, and 2× faster pipeline conversion compared with traditional outbound approaches.

(Results reflect early customer cohorts; individual results may vary.)

Liminal has also deployed Scout across its own campaigns, including the Agentic AI Demo Day, to connect live buyer intent signals with tailored outreach. In that campaign, Scout identified 570 target accounts and enabled 1:1 personalized messaging to more than 2,400 verified contacts within minutes, driving strong engagement and confirming its effectiveness in coordinated GTM execution.

Availability

Scout is available today as part of the Liminal Link platform. Teams can request a tailored walkthrough focused on their market, buying centers, and existing GTM stack.

Press & Briefings

Press inquiries: [email protected]
Product information and demo requests: liminal.co

About Liminal

Liminal is the Actionable Intelligence Platform for complex markets. We unify market, competitor, product, and buyer insights into strategic guidance that turns noise into clarity and execution into outcomes. With Liminal, your team always knows who to target, what to say, and how to win.

SOURCE Liminal Strategy, Inc.