PHILADELPHIA, April 26, 2011 /PRNewswire/ -- Lincoln Financial Distributors, the wholesale distribution subsidiary of Lincoln Financial Group (NYSE: LNC), announced today that it is moving Lincoln MoneyGuard® Reserve and MoneyGuard® Reserve Plus to an electronic order entry system that will provide streamlined transaction capabilities.

In this first phase of technology enhancement, Lincoln is collaborating with iPipeline®, a leader in on-demand sales distribution software for the financial services and insurance markets, to customize the company's iGO e-App® to process sales of Lincoln MoneyGuard. Lincoln Financial is the first carrier to go live with illustrations integrated into iGO e-App.  Lincoln MoneyGuard products help mitigate the potential financial impact of long-term care expenses due to illness or disability.

iPipeline's iGO e-App and other integrated products are designed to generate real-time Lincoln MoneyGuard® Reserve and Reserve Plus quotes, validate an agent's license and appointment with Lincoln, simplify and accelerate order entry processing, and automate the submission of information for MoneyGuard transactions to mitigate errors.

"The introduction of the iGO e-App solution for Lincoln's MoneyGuard products demonstrates our continued commitment to provide our distribution partners and their advisors, agents and brokers with industry-leading order entry solutions for MoneyGuard," said Andrew Bucklee, Head of MoneyGuard Solutions Distribution. "We are also planning to introduce additional electronic order entry platforms later this year to continue to expand the cutting edge technology solutions we deliver to meet the needs of our clients," he said.

"iPipeline's cloud-based platform offers Lincoln Financial Distributors immediate access to the next-generation tools they need to perform daily marketing, selling and processing tasks.  The ability to run quotes and integrated illustrations, validate licenses and appointments, and leverage iGO e-App for 100 percent in Good Order applications will transform the business process," said Bill Butler, President, iPipeline. "Under this deployment, Lincoln Financial Distributors is enabling their producers to realize new efficiencies and speed-to-market advantages.  We are pleased to partner with them on this important launch."  

"The introduction of this system underscores Lincoln's commitment to continuous innovation on behalf of our customers, ensuring an efficient process for doing business," said Bob Scheppegrell, Head of Underwriting and New Business.

The new cloud-based platform will be available as an option to distribution partners and can be directly accessed through participating distributor Web sites. For additional information about Lincoln MoneyGuard, please contact your dedicated Lincoln wholesaler or our internal sales desk at 877-533-0114.

For information about iPipeline's iGO e-App®, please contact the iPipeline support team at (800) 641-6557 or email support@ipipeline.com.

About iPipeline:

iPipeline leads its industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets through its on-demand service. iPipeline's channel solutions for carriers, distributors, and producers automate activities for CRM, forms distribution and processing, quotes and illustrations, in Good Order e-Applications, agency management, and policy delivery and related services, enabling the insurance industry to market, sell, and process faster. iPipeline provides the process automation and seamless integration needed to make a sale by aggregating approximately 200 carriers, 1,300 distributors, and financial professionals and advisors in a single, Web-based environment -- the iPipeline Customer Network. With headquarters in Exton, Pennsylvania, iPipeline has offices in Atlanta, Charlotte, Milwaukee, Salt Lake City, and Vancouver. Visit us at www.ipipeline.com and read our CEO Blog.

About Lincoln Financial Group

Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $157 billion as of December 31, 2010. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life and disability insurance; 401(k) and 403(b) plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.

Lincoln MoneyGuard® Reserve is issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, on Policy Form LN850 (8/05).

For policies sold in New York, Lincoln MoneyGuard® Reserve is issued by Lincoln Life & Annuity Company of New York, Syracuse, NY, on Policy Form LN850 (8/05). Contractual obligations are backed by the claims-paying ability of Lincoln Life & Annuity Company of New York.

SOURCE Lincoln Financial Distributors