LINE Supports UNICEF with the Launch of Special Edition stickers

Jul 07, 2015, 13:30 ET from LINE Corporation

LOS ANGELES, July 7, 2015 /PRNewswire/ -- LINE, the world's leading life platform, today released a new set of stickers - "LINE X UNICEF: Special Edition" as part of its global partnership with The United Nations Children's Fund.

 

The LINE X UNICEF: Special Edition stickers consist of 16 unique stickers featuring LINE Friends characters and it is part of the partnership's efforts to raise awareness and support to help the world's most vulnerable children. The funds from this activity will contribute to UNICEF's global programs to provide healthcare, immunization, clean water, nutrition, protection, education and emergency relief where it is most needed.  Announced back in February 2015, LINE and UNICEF agreed on a strategic partnership to help fundraise by developing and selling digital LINE stickers and character licensing. LINE also enables people to donate with its "Free Coins". These are virtual coins, which users can earn by watching a specific video or downloading an app.

"Free Coins is a fun and easy way to donate via mobile," said a spokesperson from LINE. "By using Free Coins, we hope to establish a donating culture where users can enjoy the process of participating."

The sticker set is available at the LINE Sticker Shop in Korea, Japan, United States, France, Germany, Thailand, Indonesia, Malaysia, Spain, India and Hong Kong until August 5, 2015 upon adding UNICEF Official Account.

LINE X UNICEF: Special Edition stickers details

  • Name: LINE X UNICEF: Special Edition
  • Download Period: July 7 to August 5, 2015
  • Expiration Period: 90 days after purchase
  • Sale Region (16 stickers): Korea, Indonesia, Malaysia, Hong Kong, India, United States, France, Spain, Germany
  • Sale Region (8 stickers): Japan, Thailand

About LINE Corporation

LINE Corporation is based in Japan and operates the LINE messenger app, a global service used in more than 230 countries. It offers free one-to-one and group messaging. Free domestic and international voice and video calls are also available. Apart from its messenger app that is used to send popular virtual stickers -colorful emoticons- the company offers a wide range of non-messaging services ranging from games to photo sharing apps.

For more information about LINE, please visit http://linecorp.com/en/

About UNICEF

UNICEF promotes the rights and well-being of every child, in everything it does. Together with its partners, UNICEF works in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF and its work visit: www.unicef.org

Press Contacts:
LINE Euro-Americas
Tiyson Reynolds
Phone: +323-424-3795
Email: tiyson.reynolds@linecorp.com

Photo - http://photos.prnewswire.com/prnh/20150707/232628

SOURCE LINE Corporation



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