LinguaSys Joins Expanding Salesforce Marketing Cloud Social Insights Ecosystem

LinguaSys Domains/Aspects for Foreign Language Content solution enables customers to harness the power of social intelligence and connect with customers in entirely new ways

Insights ecosystem taps into social data from leading social analytics vendors like LinguaSys

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LinguaSys, Inc.

Oct 19, 2012, 08:00 ET

BOCA RATON, Fla., Oct. 19, 2012 /PRNewswire/ -- LinguaSys, Inc., today announced it has joined the growing Salesforce Marketing Cloud Insights ecosystem. LinguaSys Domains/Aspects for Foreign Language Content brings foreign language analytics to the Insights ecosystem, helping companies leverage the power of social media to connect with customers, partners and employees in entirely new ways. Enterprises need characteristics of multilingual "voices" to be counted when doing statistical reviews of brands. LinguaSys has the unparalleled ability to fully understand non-English content and queries in native languages, while other providers translate foreign language content into English first – resulting in poor analysis.

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"By creating a layer of language transparency, LinguaSys can help increase the amount of pertinent content to give Salesforce customers the most accurate possible sample data," said Brian Garr, CEO, LinguaSys. "LinguaSys is extremely proud to work with salesforce.com. The Salesforce Marketing Cloud is an ideal way to put LinguaSys' patent pending technology into the hands of enterprises looking for insight into what customers worldwide are saying about their products, helping to improve services and increase sales."
"Today's leading brands recognize that social media is transforming the way they connect with customers on a global scale," said Michael Lazerow, CMO of Salesforce Marketing Cloud, salesforce.com. "By leveraging the power of the Salesforce Marketing Cloud, partners such as LinguaSys are empowering companies to take advantage of this shift and turn insights from millions of conversations about their products, brand and industry into actions that strengthen customer relationships."

The Power of the Salesforce Marketing Cloud Social Insights Ecosystem There are more than 200 million tweets per day and half of them are not in English. In many cases, customers simply do not have access to foreign content, or only have access to poorly translated content, which can yield very poor results. LinguaSys enables customers to aggregate analytics on those tweets in their native language, giving the customer the highest possible accuracy.

Product Key Features
LinguaSys Domains/Aspects for Foreign Language Content mines meaning and domain of discourse for clients' non-English social media feeds. Initial languages coverage will be Spanish, Brazilian Portuguese, German, Chinese, Japanese and Russian, with more languages coming early next year.

Uncover Actionable Intelligence with New Social Insights
The Insights ecosystem brings together 20 of the industry's leading social analytics leaders to help companies accelerate their shift from passive social listening to real business results, turning insights into action. The industry's most comprehensive solution for managing social media engagement, Insights allows customers to filter through the noise and quickly analyze large volumes of social data to generate actionable social intelligence and connect with customers in entirely new ways.

Availability and Pricing
LinguaSys Domains/Aspects for Foreign Language Content is now available as an add-on within the Marketing Cloud Insights dashboard. Using a new credits-based currency system, customers now have an easy and flexible way to pilot, purchase and combine social analytics offerings from more than 20 Insights partners.

Salesforce Marketing Cloud Basic Edition includes 1,000 Insights credits/month
Customers can purchase additional blocks of 10,000 credits for $100/month
Credits can be deployed to implement LinguaSys Domains/Aspects for Foreign Language Content within the Marketing Cloud

About Salesforce Marketing Cloud
The Salesforce Marketing Cloud is the most comprehensive suite for social marketing. Marketing Cloud is the first suite to unify social listening, content, engagement, advertising, workflow, automation and measurement. By combining industry leaders Buddy Media and Radian6 to power the Marketing Cloud, brands now have a proven suite to manage all social marketing activity and access common assets in one place.

About LinguaSys, Inc.
LinguaSys, Inc., is an international human language technology company that produces customized, secure enterprise and mobile Machine Translation (MT), Text Analytics solutions and Natural Language User Interfaces based on LinguaSys' proprietary Carabao and TG line (Translation Generation) of server-based and mobile products for Fortune 500 companies, government agencies and consumer smart phones. LinguaSys' patent-pending Carabao technology is superior to large search engine translation, and offers understanding and analysis of content in its native language. With over 30 years of combined experience between its three founders using multiple MT systems, LinguaSys is well-positioned to understand the needs of enterprise and retail users of MT. LinguaSys caters to enterprise customers who are currently underserved in quality, language availability and customization capability by current enterprise MT players. LinguaSys is headquartered at the Technology Business Incubator in Florida Atlantic Research & Development Park in Boca Raton, FL. LinguaSys has offices in Melbourne, Australia and Darmstadt, Germany. www.linguasys.com @LinguaSys33431