LINK Grows to More Than 50 eCommerce Technology Partners Committed to Providing Free, Pre-Built Integrations to Demandware® eCommerce

LINK Program Momentum Accelerates as Vendors and Retailers Recognize the Benefits of Pre-Built eCommerce Integrations

Jul 14, 2010, 08:30 ET from Demandware, Inc.

WOBURN, Mass., July 14 /PRNewswire/ -- Demandware, Inc., the global leader in on-demand ecommerce, today announced the addition of 24 new technology partners to its LINK Program. With a growing community of more than 50 vendors across North America and Europe, Demandware LINK is the largest enterprise ecommerce technology partner program in the industry, allowing Demandware clients to choose from a wide selection of no cost, pre-built and approved product integrations. In the three months since launch, Demandware clients worldwide have used LINK integrations to complete 18 projects and have saved hundreds of thousands of dollars in integration costs.

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LINK Community Sees Rapid Expansion

The LINK community is a vast global network of vendors committed to providing pre-built integrations and support to Demandware's worldwide client base. LINK integrations now span 25 technology categories, including customer relationship management (CRM), campaign management, imaging, order management, payment management, personalization, PIM, ratings and reviews, search, social commerce, translation and more.

The new LINK partners include on-demand technology providers AdBean, Avail Intelligence, Avalara, Barilliance, CalmSea, Cloud Conversion, Econda, Excentos, FillTek TradeGlobal, Fredhopper, Heiler Software, Hiconversion, Infopia, Kenshoo Search, LingoTip, OverlayTV, Pipit Interactive, Pitney Bowes, Prudsys, Quorus, RateVoice, Rich Relevance, SpeedTax and Strands Recommender. These vendors join the initial Demandware LINK partner community of industry leaders, including Adgregate Markets, Adobe Scene7, Allurent, Amazon Payments, Baynote, Bazaarvoice, Bizrate, Bronto, Certona, ChannelAdvisor, CyberSource, Fluid, GlobalCollect, Gomez - the Web Performance Division of Compuware Corporation, Invodo, Litle & Co., MainStreet Commerce, Mercent, MyBuys, Omniture, OrderGroove, PayPal, PowerReviews, Prolexic, Resource Interactive, Responsys, Riversand and SeeWhy. To review all LINK partners and integrations, go to Demandware LINK Marketplace.

"Since 1999, Living Direct has been dedicated to giving consumers online access to specialty appliances, indoor air quality products and lawn and garden furniture. Our resources are best spent on meeting the needs of our customers and not on time-consuming ecommerce technology integrations," said Drew Leakey, vice president of marketing and business development at Living Direct. "Demandware LINK significantly reduces the effort and cost required to integrate third party technologies to the Demandware platform. At Living Direct, we have successfully leveraged the Bazaarvoice integration and were able to add ratings and reviews to our sites at a fraction of the time it would normally take."

LINK Leverages Power of On-Demand to Remove eCommerce Integration Hurdles

Demandware LINK was created to remove the integration hurdles that retailers face when adopting ecommerce technologies and is based on the belief that vendors, not retailers, should assume the cost and complexity of integrating ecommerce applications. LINK leverages the unique capabilities and benefits of the on-demand model. Demandware offers a full complement of APIs for ease of integration and maintenance and the integrations can be housed in cartridges that are optimized for reuse across websites and mobile storefronts. Because of its true on-demand model, only Demandware can support the long-term viability of these pre-built integrations with leading ecommerce technology vendors.

"In April, Demandware LINK was launched making it easy for online retailers using Demandware's on-demand ecommerce platform to add many SaaS-based point applications to their sites in a pre-integrated fashion. The LINK program gets at the heart of what SaaS platforms have promised for some time, and it is great to see a platform provider move forward by investing in this. By implementing what we could consider in some ways an 'app store for the enterprise ecommerce business' Demandware has certainly innovated here," said Brian Walker, principal analyst for Forrester Research, Thoughts on Demandware's New LINK Program, April 7, 2010.

LINK Open to All On-Demand Providers

Participation in Demandware LINK is open to all on-demand ecommerce technology providers at no charge. Demandware supports its partners in the development of integrations, which includes a rigorous approval process to ensure quality before they are made available for download to retailers and developers. Vendors interested in joining the Demandware LINK community should go to the Demandware LINK Marketplace for more information.

"In the few months since the LINK program launched, it's received tremendous support from retailers and vendors alike, all of whom were fed up with the costs and mess of integrating on-premise commerce applications," said Jamus Driscoll, vice president of marketing at Demandware. "By making it easier to integrate ecommerce technologies, Demandware and our growing ecosystem of on-demand technology partners are removing barriers for both clients and implementers. Through LINK, we all remain committed to making the pain of ecommerce integrations a thing of the past."

About Demandware, Inc.

The trusted, global leader in on-demand ecommerce, Demandware revolutionizes how businesses deliver customized shopping experiences to consumers in the digital world. Only Demandware combines the on-demand ecommerce platform rated #1 by industry analysts, an open ecosystem of partners that extend the value of the platform, and measurable commitment by its employees to enabling client revenue growth. Demandware continually sets industry standards for market innovation and client satisfaction. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Columbia Sportswear, Crocs, Frederick's of Hollywood, Hanover Direct, Jones Apparel Group, Lifetime Brands, Michaels Stores, Panasonic, Reitmans and Theory. For more information about Demandware, visit, call 888-553-9216 or email


Lisa Mokaba

InkHouse for Demandware

Phone: 781-791-4570


SOURCE Demandware, Inc.