BEIJING, June 17 /PRNewswire-Asia-FirstCall/ -- Linktone Ltd. (Nasdaq: LTON), a leading provider of wireless interactive entertainment services to consumers in China, today announced that it has obtained exclusive wireless distribution rights for the official theme song of the 2010 FIFA World Cup South Africa, "Waka Waka (This Time For Africa)."
The song, said to evoke the power, rhythm and liveliness expected from Africa's first World Cup tournament, was written and produced by renowned Latin singer Shakira, and performed with popular South African Afro-fusion band Freshlyground. Shakira and Freshlyground are schedule to perform the song before the World Cup final on July 11 at the 94,000 seat Soccer City Stadium in Johannesburg.
Linktone Chief Executive Officer Hary Tanoesoedibjo said, "We are thrilled to have secured exclusive mobile distribution rights to Waka Waka and look forward to bringing the song to mobile users across China's 32 provinces. A key element of our strategy is the acquisition of content that has a broad- based appeal, and as the official theme song for one of the largest global events in all of sports, Waka Waka fits well within this strategy. We are confident that mobile users and football fans will embrace the song as they cheer on their favorite teams."
The 19th FIFA World Cup (2010 FIFA World Cup South Africa(TM)) is the first World Cup held in Africa. The games are being held in ten stadiums and nine cities throughout the country. The month-long tournament features 32 teams playing a total of 64 matches, culminating with the finals on July 11.
About Linktone Ltd.
Linktone Ltd. is one of the leading providers of wireless interactive entertainment services to consumers in China. Linktone provides a diverse portfolio of services to wireless consumers and corporate customers, with a particular focus on media, entertainment and communications. These services are promoted through the Company's strong distribution network, integrated service platform and multiple marketing sales channels, as well as through the networks of the mobile operators in China. Through in-house development and alliances with international and local branded content partners, the Company develops, aggregates, and distributes innovative and engaging products to maximize the breadth, quality and diversity of its offerings.
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SOURCE Linktone Ltd.