WALTHAM, Mass., April 20, 2015 /PRNewswire/ -- Lionbridge Technologies, Inc. (Nasdaq: LIOX) today announced a partnership with inRiver to help customers more quickly, efficiently and accurately manage global Web communications across the content lifecycle, from creation and translation to publishing.
With the agreement, Lionbridge and inRiver have integrated Lionbridge's cloud-based language automation platform with inRiver's award-winning PIM (Product Information Management) software. The integration gives international customers a seamless, highly-automated platform to manage the linguistic and technical requirements of Web content globally.
"Our partnership with inRiver (PIM) enables global enterprises to create, manage and optimize product information simultaneously for local markets worldwide," said Rich Tobin, SVP Worldwide Operations at Lionbridge. "By integrating inRiver with Lionbridge's efficient language automation platforms, we can expedite and simplify our clients' global content creation, translation and publishing processes while accelerating their time to market by up to 50 percent."
As the market leader in translation, Lionbridge has decades of experience working with global organizations to address the challenges to global content management, including branded marketing content, product information, websites and more. inRiver is a market leader in Product Information Management (PIM) platforms for efficiently controlling the product flow. The integration of Lionbridge's proven language automation platform with inRiver's PIM platform enables enterprises to make translation a seamless process within their product information management processes.
"We have since the inception of inRiver worked according to the thesis that global business is local. Companies are in the global market now - but in the fierce global competition, speaking the same language as your customer is more critical than ever before. The partnership with Lionbridge enables us to offer our global customer and partners the ability to localize their product offering for all their customer touch points for all markets," said Niclas Mollin, CEO and President at inRiver.
"In order to execute an effective global marketing strategy, localization integration is paramount to achieving an engaging customer experience. In our market we need to be agile and be able to quickly adapt to market demands. It was great to find a partner in Lionbridge that enable us to truly optimize cross-border market launches in a fast and cost-efficient way" said Patrik Back CFO at global retailer Hooks, a shared customer of Lionbridge and inRiver.
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 26 countries. To learn more, visit http://www.lionbridge.com.
inRiver is the market leader for simplifying Product Information Management (PIM) - by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is easy to use and can be quickly implemented, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. More than 180 customers representing 750 brands worldwide rely on inRiver's PIM platform for efficiently controlling the product flow for their globally recognized brands. Read more on www.inriver.com
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SOURCE Lionbridge Technologies, Inc.