Lionbridge to Present at World's Largest Gaming Industry Event

Speakers to Offer Valuable Insights on Eliminating Language Barriers and Optimizing Global Marketing in Local Markets Worldwide

Feb 05, 2013, 07:00 ET from Lionbridge Technologies, Inc.

WALTHAM, Mass., Feb. 5, 2013 /PRNewswire/ -- Lionbridge Technologies, Inc.  (Nasdaq: LIOX), today announced that the Company has been selected to speak and present at ICE Totally Gaming 2013, the world's biggest gaming industry event, Feb. 5-7 at ExCeL Centre London.  At the event, Lionbridge and one if its clients will lead a session on eliminating language barriers in online chat and communities.  In the session they will also demonstrate GeoFluent, the only cloud-based, customized real-time translation platform that instantly translates content and communications into multiple languages. In a separate session, Lionbridge will present Global Marketing Operations, offering attendees insights into how to optimize their global marketing campaigns and manage Web operations across local markets worldwide.

"Many of the companies at ICE Totally Gaming have an increasingly global customer base and a greater need for multilingual communication.  We look forward to showing the biggest gaming companies how Lionbridge and GeoFluent can maximize customer engagement, increase efficiency and reduce costs on a global scale," said Joe Fiorentino, Vice President and General Manager of Global Software Products at Lionbridge.

On February 5 at 11 a.m., Lionbridge's Solution Architect Stuart Sklair will present a session titled "Eliminating Language as a Barrier to Support Chat and Communities for Online Gaming."  Sklair will be joined by Russell Gowlett, Customer Services Process and Project Executive of the online gaming site PKR, a Lionbridge customer. The session will focus on PKR's experience using GeoFluent to support multilingual chat with its gaming users.

On February 7 at 11 a.m., Lionbridge Global Marketing Specialist Emma Durant will present "Managing Global Web Operations Effectively – The Top 5 Trends." This session will review all activities involved in localizing, instrumenting, optimizing and publishing content, assets, and pages on global digital platforms. Durant will present the three options available and how gaming companies are using them today.

Lionbridge will exhibit at stand S11-174 at the event. In addition to learning more about Lionbridge and GeoFluent, visitors to the stand will have the opportunity to win credits to PKR. More information about ICE Totally Gaming can be found here.

About GeoFluent GeoFluent is an on-demand translation platform that integrates Lionbridge's cloud-based language customization solutions with a statistical machine translation engine developed in IBM's Watson Research Center. As a result, enterprises gain a unique, real-time, secure SaaS solution based on proven technology that has been adopted successfully in large-scale commercial environments. GeoFluent Chat integrates with common contact center applications to allow agents to engage users in multiple languages in real time.  As a result, organizations can facilitate faster time to purchase through proactive multilingual engagement, and reduce global support costs through effective online customer care.

About Lionbridge GMO Lionbridge's Global Marketing Operations (GMO) is a suite of global marketing services  that enable global  marketers to outperform competitor search rankings, increase traffic 30-100%, reduce campaign cycle time 30%, and reduce the total cost of global campaign execution by 20%. Through our Global Customer Lifecycle℠ approach, clients see higher search rankings, more traffic and revenue, faster product adoption and satisfaction and increased loyalty. 

About Lionbridge Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide.  Using our innovative cloud technology platforms and our global crowd of more than 120,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency and local relevancy across all touch points of the customer lifecycle.  Based in Waltham, Mass., Lionbridge maintains solution centers in 26 countries. To learn more, visit

Lionbridge is a trademark or registered trademark of Lionbridge Technologies, Inc. in the U.S. and throughout the world.   

Contacts:     Sara Buda Lionbridge Technologies   781-434-6190

Emily Snyder Matter Communications for Lionbridge (978) 518-4507


SOURCE Lionbridge Technologies, Inc.