CONCORD, N.C., Nov. 22, 2016 /PRNewswire/ -- Lionel, the iconic model train company, today announced that its revolutionary new product, Mega Tracks, has received numerous top awards this holiday season from toy and parenting industry experts, testing organizations and retailers. Mega Tracks, which just became available this fall, exemplifies the evolution of Lionel and how it is expanding beyond model trains and reinventing rail play.
Unlike traditional train sets, Mega Tracks is a flexible track system where kids can use their imagination to design and build their own race courses, over and over again. Using clamps and construction pieces, kids can build layouts virtually anywhere, including on the floor or attaching to furniture. Kids are also able to create their own stunts by twisting the track. Once the layout and stunts are built, a handheld RC controller can be used to send the Mega Tracks vehicle into high speed action.
"We are overjoyed at the amount of prestigious recognition Mega Tracks has received," said Mike Phillips, Vice President, Brand Marketing, Lionel. "The company has been deeply committed to developing this innovative building system that engages a new generation of kids and provides a unique experience that combines both building and racing."
The complete list of Lionel's award wins for Mega Tracks includes the following:
- Parents' Choice Foundation - Parents' Choice Approved
- National Parenting Product Awards (NAPPA) – 2016 NAPPA winner
- The National Parenting Center - Seal of Approval winner
- The Toy Insider - Top Holiday Toys
- TTPM Most Wanted - 'Toy Vehicles' category
- FamilyFun - 2016 Toy of the Year Award winner
- Scholastic Parent & Child - 2016 Gold Star Toy
- Amazon Holiday Toy List - Tech Toys and Top 100
- Savvy Auntie Coolest Toy Award winner
Additionally, Mega Tracks has been named a finalist in the Toy Industry Association's 2017 Toy of the Year (TOTY) Awards, in the Activity Toy of the Year category. Between now and January 15, 2017, consumers can visit www.ToyAwards.org to vote for the product. Mega Tracks is available at major retailers this holiday season. For additional information, visit http://megatracks.lionel.com/.
Lionel is an iconic model train company that has captured the hearts and stirred the imaginations of both young and old since 1900. The company offers a wide product range of interactive train sets, track and accessories, and has expanded beyond model trains with the introduction of Mega Tracks. The company focuses on product innovation, continued success with branded and licensed products and an increased presence in the digital space. Lionel has partnerships with evergreen brands such as NASCAR, Crayola®, John Deere™ and many others. With innovative products such as the LCS®, iCab, Battle Trains®, Lionel City Builder for the Nintendo 3DS, Lionel Tracks and a revamped, more user-friendly Lionel.com, the 116-year-old company has made sure it stays on the cutting-edge of technology. You can follow Lionel on Twitter and Instagram or like us on Facebook.