LionMaus Media™ Announces VOTE MY SHIRT OFF™ With Rock the Vote™

JUPITER, Fla., Sept. 26, 2012 /PRNewswire/ -- LionMaus Media (www.lionmaus.com), an innovative, young South Florida advertising and creative agency today announced Vote My Shirt Off, an interactive web-based initiative to encourage eligible young Americans to register for the upcoming election.  The event will culminate with a LIVE interactive webcast on October 4th at 6:00pm ET broadcast from the LionMaus studios in Jupiter, Florida.  

(Logo: http://photos.prnewswire.com/prnh/20120926/FL81552LOGO )

Social media campaigns and nationwide online ads will drive people to visit www.VoteMyShirtOff.com where they can register to vote using the Rock The Vote registration tool and get to know the (young & ridiculously attractive) Vote My Shirt Off crew. During online registration, voters are asked to pick their favorite crew member. The October 4th webcast will feature the Vote My Shirt off crew playfully writing each new registrant’s name on his or her chosen crew member.  As more people register, more skin will become available to be inked.

“It’s like patriotic strip poker – but with a meaningful social impact” said Megan Hickey, Director Of Strategy at LionMaus Media.  Hickey, along with her co-founder at LionMaus, Creative Director Tiffany Freisberg, conceptualized Vote My Shirt Off because, “Most young Americans spend much of their everyday lives online – so we’re bringing politics right to them, where they’re most comfortable.” 

A rich stream of playfully provocative photos and videos of the Vote My Shirt Off crew will flood social networks including Facebook (http://www.facebook.com/VoteMyShirtOff), Twitter, Tumblr and YouTube leading up to the webcast. This light-hearted content will be interspersed with non-partisan election updates and reminders.  “The last thing young adults want is to be preached to,” said 29 year-old Freisberg. “Vote My Shirt Off is an edgy, tongue-in-cheek way of grabbing their attention and making the registration process simple.”

Vote My Shirt Off is a non-partisan project aimed at 18-29 year olds in Florida and beyond.  “Florida is a key battleground state for both the Republican and Democratic parties,” said Hickey.  “It doesn’t matter which candidate you’re voting for as a young person, it’s just important to get out there and make your voice heard.”

With only six weeks until the election, voter registration is crucial. Visit www.votemyshirtoff.com for more information and some great surprises.

About LionMaus Media:

LionMaus Media is a South Florida-based creative advertising and digital agency founded by two ‘big city exiles’ in 2012. LionMaus is committed to building and transforming brands through interactive programs and traditional media.

CONTACT: Karen C. Weber
917-420-0394
[email protected]

SOURCE LionMaus Media