Lipton® Breaks Guinness World Records® Title For Largest Iced Tea
World's No. 1 tea brand celebrates 125th anniversary with iced tea, food and music at Be More Tea™ Festival
NORTH CHARLESTON, S.C., Oct. 24, 2015 /PRNewswire/ -- Today, Lipton® announced it broke the GUINNESS WORLD RECORDS title for the Largest iced tea as part of the iconic tea brand's 125th anniversary celebration.
Patrons at the Be More Tea Festival in North Charleston, South Carolina, will enjoy glasses of tea served from the 12.5-foot-tall pitcher used to break the record. It took 25 hours and eight 2-by-3-foot bags of Lipton black tea leaves to brew the 2,204 gallons of iced tea for the title. Thousands of pounds of ice will keep the iced tea chilled and ready to serve to festival attendees throughout the day.
"We wanted to celebrate this historic year for Lipton by bringing our Be More Tea brand philosophy to life and encouraging fans to take time to enjoy the world around them," said Melanie Watts, Director of Marketing at Pepsi Lipton Partnership. "Breaking a Guinness World Records title and sharing it with tea lovers is the perfect way to kick off our festival and mark this epic milestone anniversary."
Setting a new iced tea record is just one way Lipton is capping off its 125th anniversary celebration. Thousands of fans are expected today at the Be More Tea Festival at Riverfront Park at Naval Yard, with live performances from bands including Passion Pit, The Roots, Walk the Moon, St. Lucia, BØRNS, denitia and sene and Outasight.
In addition to live music, festival attendees can enjoy unique, Lipton tea-infused food and drinks, and play a number of giant-scaled games, such as tea pong and a custom Lipton ball pit.
"Hosting the Be More Tea Festival in our hometown gives us the chance to put North Charleston culture, food and love of iced tea on display," said North Charleston Mayor Keith Summey. "We're proud to help Lipton commemorate this anniversary, and we welcome local North Charleston residents and visitors to enjoy this fun-filled celebration."
Fans can join the conversation using #BeMoreTeaFestival on Twitter, Instagram, Facebook, and Tumblr.
Media Contacts:
Stephanie Sternberg, Pepsi Lipton Partnership Communications
914-253-2358
[email protected]
Jennifer Davis, Golin on behalf of Lipton
312-729-4248
[email protected]
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PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
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SOURCE Lipton
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