Listrak and Rivo Partner to Supercharge Retail Loyalty Programs

Integration Unlocks New Levels of Customer Retention and Engagement for Retail Marketers

LITITZ, Pa., Sept. 25, 2025 /PRNewswire/ -- Listrak, the person-first marketing automation platform built to drive measurable growth for today's leading retailers and brands, today announced that it has partnered with Rivo, the modern retention platform built for Shopify Plus. Through combining the power of Rivo's loyalty, referrals, and membership programs with Listrak's marketing automation platform, retailers can enhance retention, boost engagement, and drive revenue.

Designed to solve the challenges customers can encounter in accessing their loyalty accounts, the integration unites Rivo's innovative signed-in shopping experience with Listrak's industry-leading person-first communications. With real-time data from Rivo flowing seamlessly into Listrak's platform, marketers can achieve greater personalization and smarter segmentation.

With Listrak + Rivo, retailers can fuel advanced marketing and convert one-time buyers into repeat customers through:

• Personalized Email and SMS Marketing Based on Loyalty & Referral Data: Loyalty data such as points balance, tiers, and referrals can be seamlessly integrated in email and SMS marketing.
• Trigger-Based Journeys from Loyalty Events: Marketers can establish Listrak flows triggered by key Rivo events like tier upgrades, new referrals, points and expiring soon.
• Customized Referrals: The integration enables marketers to include each customer's unique referral URL directly in emails or SMS messages.

"Given the high cost of new customer acquisition, it is imperative that retailers convert first-time buyers into repeat shoppers, which requires treating loyal customers as VIPs," said Leah Beitler, VP, Partnerships & Ecosystem, Listrak. "Rivo solves problems historically associated with accessing loyalty programs, and through our integration, when consumers click through their personalized email or SMS message, they can instantly be recognised for the VIP that they are. The result is that retailers create truly personalized online shopping that recreates the experience of being recognized and greeted by a favorite salesperson at a brick-and-mortar store."

"Great loyalty programs don't happen by accident—they're powered by smart email," said Alex Lazoff, CRO, Rivo. "With our Listrak integration, brands can zero in on their most devoted customers and spark connections that actually stick. We're thrilled to partner with Listrak and elevate data, segmentation, and personalization for every send."

About Rivo

Rivo is the retention marketing platform built for Shopify Plus brands—combining Loyalty, Referrals, Customer Accounts, Memberships, Gift Cards, Native Wallet Pass, and Checkout Extensions to create VIP customer experiences that boost repeat purchase and LTV. Rivo is trusted by leading brands including HexClad, Ridge, True Classic, Kitsch, Thrive Causmetics, Tuckernuck, Dr. Squatch, Princess Polly and over 7,000 more.

About Listrak

Listrak is the person-first marketing automation platform that seamlessly integrates data, identity, and cross-channel messaging to power hyper-personalized customer experiences. Built for leading retailers and brands, Listrak's email, mobile marketing, push, and web solutions drive growth, maximize efficiency, and deliver exceptional revenue results. For more information, visit listrak.com/.

SOURCE LISTRAK