SAN FRANCISCO, June 20, 2017/PRNewswire/ -- Lithium Technologies today announced a series of significant enhancements to Lithium Social Media Management that include: integrations with ad automation tools Brand Networks, Nanigans, and Smartly to give marketers the ability to manage paid and organic content together; integration with social listening platforms Netbase and Synthesio that empower marketers to make intelligent decisions; all-new competitive benchmarking; and sophisticated mobile publishing capabilities for Android and iOS.
Recognized as a Leader in "The Forrester Wave™: Social Media Management Solutions, Q2 2017," Lithium is expanding its next-generation product to help brands centralize and scale their social marketing and engagement efforts.
"Marketers know they must provide better digital customer experiences, but it's becoming more and more challenging with the multitude of digital channels, the fragmentation of tools to manage those channels, and increased noise from competitors," said Rob Tarkoff, president and CEO at Lithium. "With this next generation of our social media management product we want to make things simple for brands to manage digital at scale within one unified, integrated platform."
Ads integrations – with paid ad automation tools Brand Networks, Nanigans, and Smartly, Lithium now supports the most ads integrations on the market, giving marketers more choice in their preferred ads partner and enabling them to schedule and analyze paid ads alongside organic content.
Listening integrations – with social intelligence platforms Netbase and Synthesio, Lithium allows marketers to sharpen their campaign strategies, act upon trends and intelligence, and better manage brand health.
Social Impact Ranking – new competitive benchmarking capabilities allow marketers to measure how they stack up against competitors in areas like influence, sentiment, audience and more.
Comprehensive mobile publishing – available on Android and iOS, Lithium's mobile app offers sophisticated capabilities, such as easy live-tweeting and the industry's only way to auto-schedule posts for the optimal time of day.
Partner quotes: "Our customers have longed for a partnership that replaces the siloed approach to data gathering with a holistic social media strategy," said Todd Taplin, CEO of Brand Networks. "Interoperability like this is key to achieving next-level efficiency and performance. Our best-in-class social advertising platform, paired with Lithium's engagement platform, will streamline how marketers drive real business results through social."
"Top brands and agencies deliver superior customer experiences by listening to their customers—across channels globally—and acting on it in real time," said Peter Caswell, CEO of Netbase. "Our strategic partnership with Lithium marries leading intelligence capabilities with in-the-moment, strategic action, that drives immediate impact to the business."
About Lithium: Lithium delivers awesome digital customer experiences at scale for the world's biggest brands including Airbnb, AT&T and Sephora.
Comprising Social Media Management and Communities, the Lithium engagement platform enables brands to manage multiple digital touchpoints, facilitate millions of conversations, and drive smarter decisions through data – connecting customers, content and conversations at the right digital moment.
Lithium has a massive digital footprint with approximately 480 million new digital interactions analyzed daily, 100 million monthly visitors across its Online Communities, and 850 million online profiles scored through Klout.