ATLANTA, March 29, 2017 /PRNewswire/ -- Little Activists, a new kids' apparel line created by two moms on a mission to make the world a kinder place, encourages children to "wear the change they want to see." The positive messaging and unique designs are intended to open dialogue with children about social issues and inspire a cycle of socially conscious living at a young age. Their giving program, Project aWEARness, provides a digital platform to raise money and awareness for causes people cherish.
Cofounders Tia Clarida and Kim Lieb were inspired by their current partnership with actress Megan Boone (aka Agent Keen from ABC's The Blacklist) where they host an online boutique on their website for her brand Caroline Agnes, with proceeds benefitting Boone's charity recipient, Earth Justice, the nation's largest nonprofit environmental law organization. According to Boone, "I feel like a huge hurdle has been overcome and am so grateful to you for being totally on board and willing to work hard toward a common goal for humanity. This collaboration gives me hope for the future."
"The Project aWEARness giving platform is a turnkey, fundraising model. It's a way for us to partner with others who want to make a difference, but don't have the time or resources to execute and manage the logistics on their own," stated Lieb. "We handle everything from creating the product and the online store to cutting a check. The only responsibility they have is to put on their activism hats and spread the word."
"We want the process to be simple, fun and impactful for each organization," added Clarida. The Little Activists creative team offers shirt designs based on customer input, then build an online boutique that features the product and an overview of the fundraiser's mission, and provide the customer with a shareable link to promote the sale. After 30 days, Little Activists will fulfill the orders and donate 50% of the proceeds directly to the cause.
About Little Activists:
Marketing veterans Kim Lieb and Tia Clarida launched Little Activists in 2017 on a mission to make the world a kinder, more inclusive place. Inspired by their jobs as moms and the unsettling incidents of social injustice, they wanted to create a brand that spoke to modern day issues from a place of positivity, love and kindness. littleactivists.com
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SOURCE Little Activists