Little Spoon, The #1 DTC Baby and Kids Food Brand, Makes Retail Debut with Six-Aisle National Launch at Target

Little Spoon is the #1 online kids' food brand, trusted by millions of families and feeding more than 3% of U.S. babies. According to research, 80% of Little Spoon customers already shop at Target – yet the vast majority of parents still buy their kids' food in-store, not online. This retail debut is a natural next step for a brand built on trust, convenience, and community. By meeting families where they are, Little Spoon brings proven products to the shelf and meets demand that extends beyond an e-commerce delivery method.

"Little Spoon is built to serve the modern parent, not win a category. Every product, every format, every decision we've made has been shaped by listening to our customers and solving for their real needs around feeding their kids. Our launch at Target is a historic step toward bringing that same consumer-first approach to retail. This isn't about putting a pouch on a shelf – it's about reimagining the entire experience of feeding your child, in-store and beyond," said Ben Lewis, Co-Founder and CEO. "We are so grateful for Target's belief in our mission, and are incredibly excited to partner with them to bring the future of kids' food to millions more families."

Little Spoon has exploded in growth, becoming the fastest-growing kids' food brand and selling more than 80 million meals by solving what legacy players have not: confusing labels, inconvenient formats, and a lack of healthy and diverse options that meet the modern family's needs. Now, with its Target debut, Little Spoon is setting a new standard for what families should expect from the baby and kids food aisle:

• Unmatched Quality, Safety and Purity: Little Spoon was the first baby + toddler brand to set public safety standards and remains the most stringent in the category. Every Little Spoon baby + toddler product is tested for 500+ toxins and contaminants against EU aligned standards – and no product is sold unless it passes Little Spoon's high bar. In a category where only 9% of parents report high confidence in baby food brands, Little Spoon offers parents unprecedented peace of mind.
• Category Firsts + NEW At Target:
  • One of Little Spoon's biggest customer requests is for the most-loved components of their best-selling Plates meals to be sold separately from the rest of the meal. Responding to this feedback, they created a new Frozen Multiserve offering and will be launching 3 items exclusively with Target – Super Chicken Dippers, Chicken Veggie Sliders, and Mini Turkey Kale Meatballs. This allows parents the freedom to mix, match and portion meals based on their child's appetite, age and schedule.
  • Little Spoon's Target-exclusive Chicken Super Dippers are the only nugget in the aisle with no seed oils. They are also made with hidden veggies for extra nutrition and are a fun, dunk-it-yourself, patented spoon shape.
  • Their YoGos line are refrigerated yogurt pouches made with organic whole milk Greek yogurt. They are sweetened entirely with real fruit + hidden veggies and containing no added sugar, natural flavors, juice concentrates or thickeners—a massive unlock in a crowded category dominated by refined sugars + artificial ingredients, but heavily relied on by parents with young children. Top flavors from Little Spoon's Smoothie line will also hit shelves, building on the growing demand for refrigerated pouches in retail.
• Designed to Grow Up with Families: From first bites to big kid years, Little Spoon offers premium-quality baby and kid-friendly food that will grow with your child through different feeding stages. Their rigorous ingredient sourcing, product testing, and format innovation take the stress away from fueling your kids.

Since its launch in 2017, Little Spoon has delivered more than 80 million meals to nearly half a million families across the country, making it the leading online destination for fresh, high-quality baby and kids' food. With a loyal community of over 2 million across their newsletter and social media channels and selling more than 2 million products per month, the brand continues to set the standard in modern parenting solutions. Little Spoon's move into retail marks a milestone in its mission to make healthy, convenient options accessible to every family—online and now, in-store.

ABOUT LITTLE SPOON
Little Spoon is on a mission to make parents' lives easier and kids healthier. Pioneering a new era of kids food, Little Spoon was built to meet the needs and standards of the modern parent by delivering uncompromising quality and time-saving convenience. From first bites to big kid years, Little Spoon's rigorous ingredient sourcing, product testing, and format innovation take the stress away from fueling your kids without sacrificing peace of mind. Since launching nationally with the first fresh baby food in 2017, Little Spoon has quickly become America's #1 online baby and kids food company, having delivered more than 80 million meals to families across the US. Their award-winning product lineup, which consists of 100+ products available exclusively at LittleSpoon.com, includes their signature Babyblends, Biteables, Plates, Lunchers, Smoothies, and YoGos, along with a range of snacks and other products. Learn more at LittleSpoon.com.

SOURCE Little Spoon