Littlest Pet Shop and LIKE NASTYA, Global YouTube Sensation, Launch First-Ever Collab Collection at Global Retailers and Announce Special Event at Five Below in New York City

The LPS x Like Nastya Collectibles, including several Five Below Exclusives, are part of the New "World of LPS" Designed to Expand Storytelling and Imaginative Play for Young Fans 

BOCA RATON, Fla., Sept. 18, 2026 /PRNewswire/ -- The first collection of Littlest Pet Shop (LPS) toys designed in collaboration with Like Nastya, one of the most popular child content creators in the world, is debuting at retailers worldwide. To celebrate the momentous occasion, Littlest Pet Shop and Like Nastya will host a special event at the Five Below flagship store on 5th Avenue in New York City on Saturday, September 19.

Like Nastya, who has over 450 million subscribers across 25 YouTube channels, will be on hand to greet fans and introduce the LPS x Like Nastya collection, which she personally curated with inspiration from her life, passions, and favorite animals. Event attendees will have the opportunity to be among the first to purchase the LPS x Like Nastya Five Below collection, including Pet Surprise single packs, exclusive Pet Nooks, and DIY Bestie Bag Charms, which bring a creative twist to the popular bag décor craze.

Guests will also be able to enter a special sweepstakes for a chance to win a grand prize of VIP tickets to Like Nastya's Los Angeles concert in November. More information about the sweepstakes can be found at like-nastya-sweepstakes.com.

Customers will also be able to get a free LPS x Like Nastya Stylin' Kit at all Five Below locations while shopping the new collection on September 19, while supplies last.

"Working on this toy collection with Littlest Pet Shop has been so much fun! I still can't believe we're finally getting to share it with everyone!" said 12-year-old Like Nastya. "I loved seeing my ideas turn into real toys, and I'm so excited for my fans to play with them. I really hope they love them as much as I do!

The LPS x Like Nastya toys are part of the new World of LPS collection - the biggest introduction from the Littlest Pet Shop brand since its 2024 relaunch under a licensing agreement between Basic Fun!, a global marketer of toys and consumer products, and brand owner Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company.

Available this fall at all major toy retailers worldwide including Amazon, Target and Walmart, the World of LPS collection introduces over 125 new bobblin' pets from four distinct themed habitats. Glam Glacier is the sparkling arctic town with outdoor adventures, cute shops, and discos under the Northern Lights. Cyberpet City is the futuristic hub where pets zoom, party, and play with high-tech fun. Furrytail Forest is the whimsical land of glowing mushrooms, magical trails, and cozy hideaways. Pawsville Plaza is the center of the World of LPS, where pets snack, shop and play together, and where kids will discover the LPS x Like Nastya collaboration. The World of LPS offers new inspiration for creative expression and storytelling for young fans, as well as long-time LPS collectors.

For more information about the Littlest Pet Shop brand and product line, visit LittlestPetShop.com and follow the official @LittlestPetShop social channels, including Instagram and TikTok.

About Like Nastya
Like Nastya is the biggest kids' creator, with more than 450 million subscribers across 25 YouTube channels in 22 languages and more than 275 billion lifetime views. Since its launch in 2016, Like Nastya has evolved into a global family entertainment franchise spanning original digital content, music, live entertainment, consumer products, gaming, licensing, brand partnerships, and streaming distribution. Through inspiring storytelling and family-friendly experiences, the brand continues to entertain and connect with millions of children and families around the world every day.

About Basic Fun, Inc.
Basic Fun! is a dynamic global designer and marketer of classic, innovative children's entertainment products which strive to bring smiles to people of all ages. The Company has renowned iconic brands and a broad product portfolio that are featured in over 50,000 brick and mortar locations and online retail distribution points by 2,500+ leading retailers, distributors, and family entertainment venues in over 60 countries worldwide. Basic Fun! is dedicated to enriching lives and creating unforgettable moments through imaginative play. Basic Fun!'s global headquarters is located in Boca Raton, FL and also has offices in the UK and Hong Kong. For more information, visit basicfun.com. 

About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including Magic: The Gathering, Dungeons & Dragons, Monopoly, Hasbro Games, Nerf, Transformers, Play-Doh and Peppa Pig, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2026 JUST Capital Industry Leader, a Brand that Matters by Fast Company, and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50 for fourteen consecutive years. For more information, visit https://corporate.hasbro.com or follow Hasbro on LinkedIn.

About Five Below
Five Below is a leading growth retailer offering trend right, extreme value, high-quality products loved by the kid and the kid in all of us. We believe life is better when customers are free to "let go & have fun" in an amazing experience filled with unlimited possibilities. With most items priced between $1 and $5 and some extreme value items priced beyond $5, Five Below makes it easy to say YES! to the newest, coolest stuff across awesome Five Below worlds: Candy, Style, Party, Room, Create, Tech, Sports and New & Now. Founded in 2002 and headquartered in Philadelphia, Pennsylvania, Five Below today has over 2,000 stores in 47 states. For more information, please visit www.fivebelow.com or follow @fivebelow on TikTok, Instagram and Facebook.

SOURCE Basic Fun!