LONDON, April 21, 2015 /PRNewswire/ -- Starting today, anyone's life can become an adventure. Conducttr's unique software service allows any story (a book, movie, game, ad, or documentary) to become a reality for you.
"Conducttr is revolutionizing entertainment by blending games and stories into the audience's real world," says co-founder and CEO Robert Pratten. "Audiences feel like they're truly part of the action by communicating with characters on messaging apps, social media, email, text messaging, and the Internet of Things."
As traditional content industries search for new business models and brands seek new ways to reach younger consumers, Conducttr offers salvation for both, boosting audience engagement and customer retention through participatory experiences.
Beyond entertainment: engaging audiences in education, marketing, and more
Conducttr is the first and only software tool that makes this possible, and the possibilities go far beyond entertainment.
- In education, participants can be challenged and evaluated in realistic simulations that are almost indistinguishable from the real thing due to the dynamically-changing, personalized content they receive through normal social media channels, emails, and phone calls.
- In documentaries, the audience gets closer to the issue by experiencing different points of view, managing scarce resources or even participating in real-world solutions.
- In marketing, a traditional ad campaign can be transformed into an adventure that builds an authentic relationship between the consumer and the brand.
A recent success has included Game of Thrones in Spain, where Conducttr yielded a 42% increase in positive sentiment for Canal+ Spain the show's broadcaster. Other clients include Disney, Toyota, Endermol, Harlequin Mills & Boon, and Mexico's National Institute of Public Health.
Co-founder and CTO Alexey Ossikine says "the key challenge has been the need to reshape traditional industry practices and get people to think bigger – beyond the screen, beyond a single medium – to think how to write a story that truly immerses the audience in an experience that feels real." Conducttr's team includes the industry's top thought leaders, and it works closely with clients to help them enter the world of transmedia storytelling. It also offers a wide array of free training material, workshops, and webinars so that virtually anyone could learn how to use Conducttr and minimize the overall learning curve.
Availability and Pricing
All of Conducttr's features run in the cloud and are accessible via an intuitive web interface, without any coding. After a free 30-day trial, production use of the software involves usage-based pricing starting at $500 per year. Educational discounts are available.
To try a sample experience, call (718) 395-7793 from your mobile (or UK +44 203 389 5885). An automated response will give you further instructions.
Find more at www.conducttr.com/demos/
About the Founders
Conducttr's developers are a close-knit team that has been building software together since 2008. Robert Pratten, CEO, is an industry thought-leader and author of the book Getting Started in Transmedia Storytelling. Alexey Ossikine, CTO, is a serial entrepreneur who has been building software since the age of 14 and has been named among "America's Best Young Entrepreneurs" (top 25 under 25) by Bloomberg Businessweek.
Conducttr is revolutionizing user engagement, being the world's first pervasive entertainment platform. It allows anyone to create cutting-edge, immersive experiences through an intuitive, web-based interface, without any coding.
Conducttr defies existing definitions because it blends technology, entertainment, and marketing into a licensable service that offers integrated building blocks from a wide range of product categories – a multiplayer gaming engine, location-based storytelling tool, customer relationship management, marketing automation, and others.
Conducttr has been developed by Transmedia Storyteller Ltd since 2010 and is based in London, UK. Learn more at www.conducttr.com.
Connected Brand Experiences