LiveAsia & Samsung to Market for Global Indian Audience

LARNACA, Cyprus, January 17, 2013 /PRNewswire/ --

LiveAsia, the leading developer and operator of a proprietary Over the Top Video solution for streaming live/linear and On-demand video content, has announced the launch of their latest App, WatchIndia.TV., that will enable Samsung Smart TV viewers to access over 70 HD quality Indian channels.

Commenting on the launch of the latest App, Eric Anderson, Vice President of Content and Product Solutions, Samsung Electronics America, Inc.said:

"Samsung Smart TV is at the front line of changing the way we consume TV. Our vision is to bring a complete and unique high quality TV directly to our viewers. LiveAsia.TV corresponds to this strategy with 70 Indian channels and total of over 100 live and on demand Asian channels you can enjoy on our TV's and on the go."

WatchIndia.TV's VP Commercial, Yaron Shilat sees great potential in the recently announced service:

"Samsung is known for its superb services and market leading in every electronics goods market and especially for the TV market. We believe the market is shifting from traditional TV to new experience of pay TV. Customers who value high quality content at maximum convenience remain our primary market. This has been our motto all along and together we can provide the best offer of Indian and Filipino TV. We have great plans to address Samsung users with special discounts and content offers."

Samsung users who will join the WatchIndia.TV and WatchPhilippines.TV services will be able to enjoy their Indian and Filipino content on their 2012 Samsung Smart TVs, Tablets and Smartphones. All the users have to do is follow a quick 2 step pairing process.

About LiveAsia.TV

LiveAsia.TV LiveAsia is the developer and operator of a proprietary Over the Top Video solution for streaming live/linear and On-demand video content. The company developed and operates a unique advanced technology of a cloud based broadcasting system, chosen by leading content owners and telecommunication operators around the globe.

SOURCE Watch India TV LTD