SUNNYVALE, Calif. and MECHELEN, Belgium, Nov. 9, 2017 /PRNewswire/ -- Silicon Valley-based LiveReach Media, the leader in analytics for place understanding and advertising, announced it has reached an agreement to acquire a majority stake in NewFusion, based in Mechelen, Belgium. The companies plan to work together to establish and develop the European market for LiveReach Media's analytics and advertising platform for companies and organizations' place-based and Out-of-Home applications. LiveReach Media's platform delivers the power and insight of its real-time analytics to customers including airports, cinemas, retailers, pubs & bars, restaurants and other public venues.
NewFusion is a leading digital marketing company providing best in class technology and services to leading companies throughout Europe. "We have been looking forward to expanding our ability to bring our technology and solutions to European customers and joining forces with NewFusion positions us well for expansion in Europe and other international markets," said Steve Troyer President and Co-founder of LiveReach Media. "When we first began working with NewFusion, we knew we had found the right team to help establish and launch LiveReach Media Europe."
Adi Jain, a veteran advertising technology executive, and LiveReach Media's current Vice President of Product, will lead LiveReach Media Europe as Executive Chairman. Vincent Nys, co-founder of NewFusion, will be General Manager of LiveReach Media Europe.
Eric Van Zele, Chairman of NewFusion, said, "LiveReach Media brings a uniquely positioned solution that is a great fit for many of our current customers and the overall market for out of home and retail place-based marketing. We are confident that together we will establish LiveReach Europe as a leader in place-based and out of home analytics and advertising."
Steve Troyer +14083163134
SOURCE LiveReach Media