LiveText Inc. Announces Bold Branding Refresh

Jul 13, 2015, 08:48 ET from LiveText Inc.

CHICAGO, July 13, 2015 /PRNewswire/ -- Starting with its newly designed corporate website, LiveText is pleased to unveil its updated branding, including a refreshed visual identity and tone to reflect the company's 18 years as a pioneer of applied technologies and assessment innovations for higher education.  Each aspect has been designed to convey the strength, confidence, and capacity of LiveText's clients to back – with compelling learning experiences, evidence, and data – their plans, decisions, claims, and discoveries for efficacy in learning.

"This is an important moment in LiveText's history. These changes will ensure the LiveText brand moves forward on its path with a branding identity that reinforces how deeply we value the strides made to date with our members, clients, and partners. The refresh also represents that we remain, as always, firmly focused on ongoing improvement of our services to further efforts to improve learning," said President of LiveText, Dr. Christopher Kalmus.

LiveText's updated branding underscores its mission and the key pillars that underpin every LiveText initiative: Inspiration, Innovation, Partnership and Experience.  Extensive input from the LiveText Community, from internal team members, and from an outside agency has been thoughtfully integrated.

The new "Learn what's possible" tagline is intended to remind that learning fosters discovery of hidden potential. The uppercase LiveText logo stands with strength, behind a rising analytical spark-line, a visualized learning pathway. The logo exhibits self-assuredness and success which come with timely, useful feedback and data. Colors are vibrant, contemporary, and encouraging. Branding retains orange hues, carried forward in deference to those higher education leaders who embraced LiveText's collaborative-based service model years before the term 'Software as a Service' was first coined.

Today, LiveText helps its community stay at the forefront of learning assessment, equipped with assessment technologies having a broad range of flexible capabilities. Learners develop, submit, and reflect on documents, video, or immersive learning experiences. Educators assess and provide immediate feedback on that work. Administrators plan for the process of assessment and view, analyze, and report accumulating data. LiveText-hosted assessment events and webinars bring renowned, experienced speakers, as well as collegial sharing and networking to accelerate student and institution success.

About LiveText Inc.
LiveText's mission is to empower institutions and individuals with world-class technology and leadership to elevate and demonstrate the quality of learning. For more information, visit

Victoria Guzzo
Director, Corporate Communications, LiveText 

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SOURCE LiveText Inc.