LiveXLive 48-Hour "Music Lives" Livestream For MusiCares 'COVID-19 Relief Fund' Breaks Company's Streaming Record With 23.9 Million Views In 179 Countries And 2.5 Billion Video Views For #MusicLives On TikTok
Inaugural Digital Festival Sponsored by TikTok and Facebook's Oculus Venues Attracted Stadium Festival Size Audiences for Headliners and Emerging Artists Using LiveXLive's Platform
LOS ANGELES, April 21, 2020 /PRNewswire/ -- LiveXLive Media, Inc. (NASDAQ: LIVX) ("LiveXLive" or the"Company"), a global digital media company focused on live entertainment, announced today streaming metrics and views from its hosted 'Music Lives' nonstop live streamed music festival featuring 100+ artists held from Friday, April 17 through Sunday, April 19, 2020. The festival was sponsored by TikTok and Facebook's Oculus Venues (Nasdaq: FB), a virtual reality company.
Over the course of 48 hours, LiveXLive's technology streamed an immersive experience for 'Music Lives' in over 179 countries, reaching historic highs for the Company with over 23.9 million worldwide views across LiveXLive's site and app. The event was simulcast across all of our mobile, digital and linear channels including Roku, Apple TV, Amazon, YouTube, Twitch, Facebook, as well as cross promoted directly to artist's social media channels.
The festival generated a groundbreaking 2.5 billion video views for "#MusicLives" on TikTok, and a record 23.9 million livestream views.
Viewers engaged with over 335,000 comments, likes and interactions throughout the event across the LiveXLive player.
With the additions of TikTok and Oculus, LiveXLive is already on pace to more than triple its sponsorship revenue during its first quarter ending June 30, 2020 as compared to its first quarter ended June 30, 2019.
Since April 1, 2020, LiveXLive has livestreamed 8 events and generated over 25 million views, as compared to 9 events livestreamed and 22 million views during the entire quarter ended June 30, 2019.
LiveXLive's 'Music Lives' festival brought together notable musicians spanning multiple genres including Anitta, Big Gigantic (DJ Set), Elephante, Swae Lee, Two Feet, Trippie Redd and more. J Balvin curated and hosted the Music Lives 'Pa La Cultura' block which featured Arcángel, DJ Pope, Manuel Medrano and some of the best Latino artists on the planet. The record breaking festival put emerging artists center stage, including Cici Cava, Matoma, MIYAVI, Nik West, The Green and Toni Cornell allowing fans to enjoy established artists they know and love as well discover their next favorite obsession.
"Music has been a great unifier crossing language and cultural barriers bringing the world together during this live event and concert blackout due to the COVID-19 pandemic. This past weekend we watched fans around the world connect and commune in real time through 'Music Lives'," said LiveXLive's Chairman and CEO, Robert Ellin. "This one-of-a-kind festival also empowered meaningful discovery for the emerging artists who otherwise primarily rely on touring and festivals. We're so proud to have created such impact for artists and the industry in partnership with TikTok and Facebook's Oculus Venues for MusiCares."
"We are happy to have partnered with LiveXLive," said Corey Sheridan, Head of Music Partnerships and Content Operations, North America, TikTok. "Together we were able to bring joy and relief to the fans and also provided a massive platform to amplify such an amazing line-up of emerging talent. MusicLives was a truly inspiring event that brought the global music community together in a time of separation."
LiveXLive has been building towards this moment since its launch over four years ago. Its end-to-end streaming platform powers immersive experiences for viewers enabling social engagement with artists and other viewers, as well as purchasing merchandise. It also supports instant simulcasting for artists to any major streaming platform.
All 'Music Lives' performances promoted and drove contributions to the MusiCares COVID-19 Relief Fund, benefiting music industry people negatively impacted by the global pandemic. MusiCares is a non-profit organization that has provided more than $60 million in health, financial, and rehabilitation resources to music people in times of need.
Hosts Matt Pinfield, Hannah Rad, Ruth O'Neill and Julian Mitchell produced rapid-fire news, interviews and highlights throughout the weekend for LiveXLive's music commentary and interview series 'LiveZone.' Special guest hosts included Ayydé Vargas and Calle & Poché.
Highlights from Artists' appearances included:
Trippie Red's surprise finale included jumping into his pool.
Main Squeeze led a group sing-along to Beatles song "With a Little Help from My Friends".
Toni Cornell, Chris Cornell's daughter, sang an acoustic cover of Temple of the Dog's single "Hunger Strike," from her late father's studio.
Big Gigantic's virtual DJ set replicated a light show similar to a live venue performance.
Japanese rock guitarist MIYAVI performed with his children.
Christian French spoofed a trivia game show throughout his performance, quizzing the audience on stats about himself.
All artists delivered heartfelt thoughts and reminders to stay home, flatten the curve and stand together through this time.
Breaking typical festival structure, 'Music Lives' flipped the script with all artist performances streamed from artists' living rooms, backyards, rooftops, poolside, and private studios. Throughout each performance, fans were able to engage, chat and share with other viewers and the community.
Additional artist and celebrity appearances included those involved in Global Citizen and World Health Organization's 'One World: Together At Home' digital and television broadcast. The special event was streamed through LiveXLive on select channels.
LiveXLive, accessible on the web as well as on devices from the car to home, brings music fans the best seat in the house for festivals, concerts and events worldwide, via a curated by people audio selection of millions of recorded songs, original programming segments comprised of live performances, podcasts, artist interviews, lifestyle segments, and show pilots. LiveXLive operates a live events business and offers branded entertainment, content development, advertising, merchandising, and live streaming services. For more information about LiveXLive, please visit www.livexlive.com.
About LiveXLive Media, Inc. Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") is a global digital media company focused on live entertainment. The Company operates LiveXLive, the first 'live social music network', delivering premium livestreams, digital audio and on-demand music experiences from the world's top music festivals and concerts, including Rock in Rio, EDC Las Vegas, the Montreux Jazz Festival, and many others. LiveXLive also gives audiences access to premium original content, artist exclusives and industry interviews. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, YouTube, TikTokand Twitter at @livexlive.
Forward-Looking Statements All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue, the Company's ability to attract, maintain and increase the number of its users and paid subscribers, the Company identifying, acquiring, securing and developing content, the Company's ability to maintain compliance with certain financial and other covenants, successfully implementing the Company's growth strategy, including relating to its technology platforms and applications, management's relationships with industry stakeholders, changes in economic conditions, competition, and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2019, filed with the U.S. Securities and Exchange Commission (the "SEC") on June 24, 2019, Quarterly Report on Form 10-Q for the quarter ended December 31, 2019, filed with the SEC on February 7, 2020, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.