LiveXLive And Hard Rock International & Seminole Hard Rock Strike Multi-Year Strategic Partnership To Host And Sponsor LiveXLive Events, Kicking-Off With Social Gloves: Battle Of The Platforms Franchise

LOS ANGELES, April 7, 2021 /PRNewswire/ -- LiveXLive Media (Nasdaq: LIVX) ("LiveXLive"), a global platform for livestream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio, React Presents, and Custom Personalization Solutions, announced today that it has joined forces with the Hard Rock International and Seminole Hard Rock Hotel & Casino Hollywood, Florida to host, and sponsor the Social Gloves: Battle of the Platforms live pay-per-view (PPV) events via a multi-million dollar partnership. The first in a series of #SocialGloves mega boxing and entertainment live PPV events featuring the world's biggest social media stars, and a unique music festival will kick off on Saturday, June 12 at the Hard Rock Stadium in Miami Gardens. The live event will accommodate close to 30,000 attendees, in a socially distanced configuration to ensure the health and safety of all guests. The PPV live broadcast will air on the LiveXLive platform, Facebook, and will be available on all devices able to livestream. 

The strategic partnership allows Hard Rock International to amplify and distribute these PPV events to select integrated resort and Hard Rock Cafe properties nationwide. Additionally, the brands will co-create and sell #SocialGloves merchandise that will play off of the iconic Hard Rock Cafe t-shirt. This new alliance will directly tap into LiveXLive's flywheel business model — listen, watch, attend, engage and transact -–and will be amplified by Hard Rock's global reach.

"There is no question that Social Gloves: Battle of the Platforms will be an unprecedented entertainment event, and we jumped at the opportunity to present this pop culture phenomenon to the general public at Hard Rock Stadium," said Keith Sheldon, President of Entertainment for Hard Rock International and Seminole Gaming. "We are beyond excited to partner with LiveXLive, Paul Cazers, and the talented YouTube and TikTok stars to create unique experiences and bring this event to the masses."

Social Gloves: Battle of the Platforms is a one-of-a-kind, unprecedented live PPV global entertainment event featuring a boxing competition pitting the world's largest social media stars from YouTube against the icons of TikTok. The main event will feature Austin McBroom, founder of The ACE Family, squaring off against TikTok star and teen idol Bryce Hall. The fight card will also feature matches with DDG, Deji, FaZe Jarvis, Michael Le, Nate Wyatt, Tanner Fox, Tayler Holder, and Vinnie Hacker.

The pop culture live event will also include a unique music festival from a star-studded lineup of today's hottest pop, Latin, country, and hip-hop stars.

Leading up to #SocialGloves, LiveXLive will bring its acclaimed LIVEZONE for exciting pre-event festivities at both the Hard Rock Stadium and Seminole Hard Rock Hotel & Casino in Hollywood, Florida. The LIVEZONE will feature live and on-demand programming including exclusive behind-the-scenes content, hosted interviews, musical performances, a red carpet, and much more. Fans attending will also have access to one-of-a-kind branded merchandise, culinary experiences, and meet & greets.

"This is an exciting moment for LiveXLive as we are launching Social Gloves: Battle of the Platforms, a new franchise that will transform how music, social influencers, and sports interact. We are thrilled to team up with the iconic Hard Rock Hotel & Casino and Stadium and Social Gloves for one of the world's biggest boxing and entertainment PPV events to date," said Dermot McCormack, President of LiveXLive.

Additional details on purchasing tickets, experiences, and merchandise (including unique event specific NFT's), and PPV viewership will be announced soon.

Social Gloves: Battle of the Platforms is executive produced by social media visionary and elite Hollywood playmaker Paul Cazers and is represented by entertainment attorney Jason Ziven at Sanders Roberts, LLP.

"Hard Rock is the quintessential legacy entertainment destination and brand for live entertainment. Together, with LiveXLive, we're taking what a super-premium pop culture experience looks like to another level. Just when we didn't think the inaugural Social Gloves: Battle of the Platforms could get any more epic, this partnership with Hard Rock changes everything. Globally, " said executive producer Paul Cazers.

LiveXLive's PPV platform allows artists to go direct-to-consumer and perform full-length concerts and shows with unique behind-the-scenes footage, docureality-style coverage coupled with premium tiered pricing with tickets that include VIP experiences, exclusive merchandise, digital meet-and-greets, NFTs, and other event-exclusive perks. Past PPV events included top artists such as Pitbull, K-Pop sensation Monsta X, Wonho, Modern Drummer Festival, Darius Rucker, Trace Adkins, and others.

About Seminole Hard Rock Hotel & Casino Hollywood
Seminole Hard Rock Hotel & Casino Hollywood is the flagship casino resort of Hard Rock International, owned by the Seminole Tribe of Florida. This world-renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion on Oct. 24, 2019.  New offerings include 638 upscale guestrooms in the first-ever Guitar Hotel, 168 luxury guestrooms and unique swim-up suites in the adjacent Oasis Tower at Seminole Hard Rock Hotel & Casino Hollywood, and 465 newly redesigned guestrooms in Hard Rock Hotel for a combined room count of 1,271 throughout the resort. Additional amenities include the lush, "Bora Bora'' style lagoon with private cabanas and butler service; a 42,000 square-foot Rock Spa® & Salon; a 13.5-acre recreational water experience for swimming, kayaking and paddle boarding; 19 dining outlets and 20 bars and lounges; an expansive gaming floor with 3,100 slots, 195 table games and a 45-table poker room; 120,000 square feet of premier meeting and convention space including a 38,000 square-foot, carpeted exhibition hall; and a 26,000 square-foot retail promenade. The new Hard Rock Live entertainment venue with a 7,000-person capacity, showcases A-list entertainers, comedy acts, Broadway performances, sporting events and live broadcast productions. The integrated resort is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441), and is 10 minutes from Fort Lauderdale/Hollywood International Airport and 30 minutes from downtown Miami and Miami International Airport. For more information, visit us online at www.seminolehardrockhollywood.com, call 800-937-0010 or follow us: Facebook: SeminoleHardRockHollywood, Twitter: @HardRockHolly, Instagram: @HardRockHolly.

About Hard Rock International
Hard Rock International (HRI) is one of the most globally recognized companies with venues in 69 countries spanning 240 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes.  HRI also launched a joint venture named Hard Rock Digital in 2020; an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. In 2020, Hard Rock International was honored as one of Forbes Magazine's Best Employers for Diversity.  In 2019 and 2020, Hard Rock was named Forbes Magazine's Top Employers for Women.  Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world's first Guitar Hotel® in South Florida, Global Gaming's 2020 Property of the Year. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.

About LiveXLive Media, Inc.
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by" Live) is a leading global all-in-one streaming artist-first platform delivering premium music and entertainment content and live-streams from the world's top artists, expertly curated streaming radio stations, podcasts, and original video and audio-on-demand content, as well as personalized merchandise, connecting artists to millions of fans every day. The Company has streamed over 1,800 artists since January 2020 and has created a valuable connection between bands, fans, and brands by building long-term franchises in audio, video, podcasting, pay-per-view (PPV), live-streaming, and specialty merchandise. LiveXLive is available on iOS, Android, Roku, Apple TV, and Amazon Fire, and through OTT, Samsung TV, STIRR, Sling, and XUMO, in addition to its own app, online website, and social channels. The Company's wholly-owned subsidiary PodcastOne, generates more than 2.25 billion downloads per year with 400+ episodes distributed per week across a stable of hundreds of top podcasts. The Company's other major wholly-owned subsidiaries are LiveXLive, Slacker Radio, React Presents, and Custom Personalization Solutions. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, and Twitter at @livexlive.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing, acquisition or transaction, the timing of the closing of such proposed event, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all, or that the closing of any proposed financing, acquisition or transaction will not occur or whether any such event will enhance shareholder value; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company's intent to repurchase shares of its common stock from time to time under the stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2020, filed with the U.S. Securities and Exchange Commission (the "SEC") on June 26, 2020, Quarterly Report on Form 10-Q for the quarter ended December 31, 2020, filed with the SEC on February 16, 2021, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

Press Contact:
The Rose Group
[email protected]
424.645.4620
[email protected]
614.226.9542

LiveXLive IR Contact:
[email protected]
310.601.2505

SOURCE LiveXLive Media, Inc.

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