LiveXLive to Produce Exclusive Original Content for New Music Channel on Streaming Service, STIRR, Launching This Spring

LOS ANGELES, March 11, 2020 /PRNewswire/ -- LiveXLive Media, Inc. (NASDAQ: LIVX) ("LiveXLive"), a global digital media company focused on live entertainment, and STIRR, a free, ad-supported streaming service, today announced that LiveXLive will produce a slate of original programming for a new music channel set to launch on STIRR later this month. 

In addition to content produced exclusively for STIRR, the co-branded 24/7 channel will livestream tentpole music events such as festivals, awards shows, concerts, and album release parties.  The channel will also feature LiveZone, LiveXLive's traveling music news show, which STIRR will sponsor at key events throughout the year. 

"We are excited to continue to evolve our relationship with STIRR," said Dermot McCormack, president, LiveXLive.  "Once again delivering on our promise of connecting fans, bands, and brands, the LiveXLive music channel on STIRR will bring a completely new music experience to consumers while creating a new opportunity for advertisers. This deal also supports our goal to add to our slate of LiveXLive original IP and acquire new audiences across platforms."

The LiveXLive music channel on STIRR is the third major announcement from the two companies in less than a year. In August, LiveXLive partnered with STIRR to create the STIRR Music Series, a livestreamed series of 12 music events across the globe. The two companies first joined forces in May 2019, with a live stream of EDC Las Vegas on the LiveXLive music pop-up channel. Viewership for the series grew throughout the year as fans watched an average of one hour and 16 minutes each time they tuned in.  

"Music lovers across the country responded with such enthusiasm to our first partnership with LiveXLive and it is abundantly clear that there is a huge appetite for this type of content," said Adam Ware, General Manager of STIRR. "Live and local programming is at the foundation of STIRR.  This partnership will enhance our efforts to provide exciting, live premium content to our viewers.  We are  looking forward to expanding our work with LiveXLive."

LiveXLive has live streaming rights for more than 1,500 music festivals and events through exclusive, multi-year partnership agreements with the world's most prominent music content providers, including iHeartMedia, Rock in Rio, and the Montreux Jazz Festival.  In its last fiscal year, the company livestreamed premier music festivals from all over the globe, adding more than 300 hours of live performances featuring more than 300 artists to a content library that will be harvested for the launch of digital and linear channels.

Fans interested in tuning in to view the new LiveXLive music channel need only to download the free STIRR app, available on Roku TV, Apple TV, and Fire TV, as well as on iOS and Android devices.  In addition, STIRR can be watched on the web at: www.STIRR.com.

LiveXLive operates a paid subscription platform and a live events business, as well as branded entertainment, content development, advertising, merchandising, and livestreaming services.  In addition to livestreamed events, LiveXLive offers music fans original programming segments comprised of live performances, podcasts, artist interviews, lifestyle segments, and show pilots.  For more information about LiveXLive, please visit www.livexlive.com.

About STIRR 

STIRR is a free, ad-supported streaming service featuring a mix of live local news, TV shows, movies, sports and lifestyle programming. Each week, STIRR delivers more than 2,400 hours of live local news, in addition to more than 100 linear channels. The STIRR app is available on Roku TV, Fire TV, Apple TV as well as iOS and Android devices or at www.STIRR.com. Based in Santa Monica, CA, STIRR is a first of its kind OTT service created, owned and operated by Sinclair Broadcast Group.

About LiveXLive Media, Inc.

Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") is a global digital media company focused on live entertainment. The Company operates LiveXLive, the first 'live social music network', delivering premium livestreams, digital audio and on-demand music experiences from the world's top music festivals and concerts, including Rock in Rio, EDC Las Vegas, the Montreux Jazz Festival, and many others. LiveXLive also gives audiences access to premium original content, artist exclusives and industry interviews. For more information, visit www.livexlive.com and follow us on Facebook, Instagram and Twitter at @livexlive.

SOURCE LiveXLive Media, Inc.

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