LiveXLive's Music Lives Festival Garnered Nearly 28 Million Livestream Views Over Three Days Of Non-Stop Music From 130 Global Artists, In Over 179 Countries
Noted Artists Joined by Rising Stars in All Genres of Music
John Mayer, Zac Brown Band, Pitbull, Trace Adkins, 24kGoldn, Justine Skye, Lennon Stella, Jake Owen, G Herbo, Jimmie Allen, Wiz Khalifa, Lil Tjay, Nelly, Davido, PRETTYMUCH, YBN Nahmir, plus last-minute surprise addition from DaniLeigh and Lucky Daye
Artists' Posts within Social Media Reached 176 Million
LOS ANGELES, March 30, 2021 /PRNewswire/ --LiveXLive Media (NASQAD: LIVX) ("LiveXLive"), a global platform for live-stream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions, announced today streaming metrics and views from its second annual hosted 'Music Lives' nonstop live-streamed music festival featuring 130+ artists held from Friday, March 26th through Monday, March 30th, 2021. The festival was sponsored by Lomotif as Global Presenting Partner and Monster Energy Drink, and distributed on LiveXLive, Lomotif and VICE.
Music Lives provided the fans not only with an authentic virtual space for new music discovery, but also for the up-and-coming artists to be able to connect with new listeners on a deeper level than before. Festivals provide so much for music lovers and the artists who play them, but with LiveXLive's Music Lives, they also allow the artists/fans to fully immerse themselves in high-quality production and to feel more connected to each other than ever before.
"Though the world is beginning to open up in many places, much of the globe continues to be on partial stay at home. Music Lives gave music fans from the four corners of the globe an opportunity to discover new artists while listening to superstars and chatting with other fans. We envision LiveXLive and live concerts to live side by side in the future as we move towards in-person performances. Our flywheel provides artists an opportunity to maximize their superfans' desires to engage and transact with them, now and in the future. We could not be happier with these results from Music Lives," stated Robert Ellin, Chairman and CEO of LiveXLive.
Over the course of 72 hours, LiveXLive's proprietary technology and platforms, along with partners Lomotif and VICE, provided an immersive experience in over 179 countries. This year Music Lives artists' social media posts reached a total audience of 176 million. Viewers engaged with over 464,000 comments, likes and interactions throughout the event across social media; a 170% growth from the previous year. The event was simulcasted across mobile, digital, and linear channels, including Roku, Apple TV, Amazon, Sling, STIRR, YouTube, Twitch and Facebook, as well as cross-promoted directly to the artists' social media channels.
Music Lives was the first festival to release an official festival poster as an NFT (non-fungible token), selling the first token within minutes of going live. Additionally, all 'Music Lives' performances promoted and drove contributions to the MusiCares COVID-19 Relief Fund, benefiting music industry workers who have been negatively impacted by the global pandemic. MusiCares is a non-profit organization that has provided more than $60 million in health, financial, and rehabilitation resources to music people in times of need. Donations can still be made by texting "live" to 707070.
Hosts Andrea Helfrich, Ayyde Vargas, Carly Henderson, and Charles McBee produced exceptional behind-the-scenes experiences, rapid-fire news, interviews, and live engagement throughout the Music Lives weekend.
John Mayer performing an acoustic version of "New Light" along with his own social media posting going viral
Davido performing from Lagos
Fiji Blue and Maty Noyes gave standout performances as break-out new artists
Celebration of Women's History month in partnership with HardRock and Sports Illustrated Swimsuit with a curated block of emerging female performances live from the Hard Rock Cafe, Nashville, Tennessee. Artists included Emily Weisband, Lauren Weintraub and Grace Gibson.
LiveXLive's recent democratize Self Made competition provided a stage for its 8 contestants, including rising indie-pop artists Kees, who hails from Los Angeles.
LiveXLive has the first talent-centric platform focused on superfans and building long-term franchises in audio music, podcasting, OTT linear channels, PPV, and live streaming. Its model includes multiple monetization paths including subscription, advertising, sponsorship, merchandise sales, licensing, and ticketing. For the 2021 Fiscal Year, LiveXLive has earned over 147 Million views in live streaming events alone.
About LiveXLive Media, Inc. Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by" Live) is a leading global all-in-one streaming artist-first platform delivering premium music and entertainment content and live-streams from the world's top artists, expertly curated streaming radio stations, podcasts, and original video and audio-on-demand content, as well as personalized merchandise, connecting artists to millions of fans every day. The Company has streamed over 1,800 artists since January 2020 and has created a valuable connection between bands, fans, and brands by building long-term franchises in audio, video, podcasting, pay-per-view (PPV), live-streaming, and specialty merchandise. LiveXLive is available on iOS, Android, Roku, Apple TV, and Amazon Fire, and through OTT, Samsung TV, STIRR, Sling, and XUMO, in addition to its own app, online website, and social channels. The Company's wholly-owned subsidiary PodcastOne, generates more than 2.25 billion downloads per year with 400+ episodes distributed per week across a stable of hundreds of top podcasts. The Company's other major wholly-owned subsidiaries are LiveXLive, Slacker Radio, React Presents, and Custom Personalization Solutions. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, and Twitter at @livexlive.
About MusiCares MusiCares helps the humans behind music because music gives so much to the world. Offering preventive, emergency, and recovery programs, MusiCares is a safety net supporting the health and welfare of the music community. Founded by the Recording Academy in 1989 as a U.S. based 501(c)(3) charity, MusiCares safeguards the well-being of all music people through direct financial grant programs, networks of support resources, and tailored crisis relief efforts. For more information please visit: www.musicares.org.
About Monster Energy Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, the hip hop or rock n roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and artists represent. More than a drink, it's the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.
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