SEATTLE, Aug., 22 2011 /PRNewswire/ -- L & L Energy, Inc. (Nasdaq: LLEN) ("L&L" or the "Company"), a U.S. based vertically integrated coal mining company in China, announces that Mr. Robert Liu joins the Company's advisory board. Mr. Liu brings to L&L many years of corporate and brand awareness experience, and will serve to augment the experience of L&L's management team and other advisory board members.
Robert Liu currently serves as Executive Vice President of Chef Kong's Instant Noodle (TingYi Holdings, a Hong Kong listed company (Ticker: SEHK 322)). Robert has over 30 years of successful marketing and brand development experience and helped in establishing the brand name "Chef Kong" which is rated as the 2nd most valued brand in China (after Sony) by the research firm TNS Global Market Research. With his assistance, and as a result of its market awareness, the Company expanded significantly from US $2 billion in sales in 2006 to US $6 billion in 2010. Robert Liu graduated from Chin-Yun Technology University and attended the Program for Executive Development ("PED") in Swiss Lausanne International Institute for Management Development.
Edmund Moy, Vice President of Corporate Infrastructure for L&L, commented, "As part of our recent and ongoing efforts to significantly enhance our global brand and public transparency, Robert's expertise and knowledge with corporate awareness and public relations will help to greatly advance management's efforts in that subject. We are taking numerous steps to ensure that investors and business partners in Asia and around the world are aware of our strong and unique position in the coal sector. The current development of our public relations campaign is a task that we take very serious and are working hard to maximize the value of our company."
Dickson Lee, Chairman & CEO of L&L, further commented, "We are delighted to have Robert joining our team at such a crucial moment of our organization. We believe Robert's past experiences of brand expansion and awareness at companies such as Coca-Cola and Nestle will help us to refine our marketing capabilities to improve our shareholder value."
L&L Energy, Inc.
SOURCE L & L Energy, Inc.