Locai Launches Android App With Pub Crawl - On A Trolley!

Popular Mobile App Empowers Android Users to Do Much More with their Check-In

Sep 16, 2011, 08:00 ET from Locai

DALLAS, Sept. 16, 2011 /PRNewswire/ -- Locai, Inc. today announced the availability of its free Locai app for Android customers – a fun, social app that turns your mobile phone into an interactive experience at every place you go. To celebrate the launch, Locai is partnering with Bud Light, Big D Sports, The Uptown Dallas Trolley and The Precise Agency, as the official technology platform for the 4th Annual Pub Crawl on Saturday, September 17th 2011. Party-goers will be the first to download and use Locai as they "crawl" through Uptown Dallas on a historic streetcar-turned-pub.

"We are all addicted to our mobile phones and increasingly turn to them in almost any situation," said Taylor Cavanah, founder of Locai, Inc. "But unfortunately as a result we tend to detach from our local surroundings. To encourage people to stay connected, we wanted to give them a place to go on their phone after check-in that's linked directly with the place and experience they're having at that moment."

Imagine you've been hanging out at a bar for a while and are torn between staying or leaving. Why not use Locai on your mobile phone to ask as many people as possible if it's a good night to stick around? You learn something new from a friend who says that Thursday is the spot's killer night. Or you meet someone new who's chilling in another room also looking for more to do. Maybe you get something new – a free drink from the owner for answering a question on Locai.

"Locai is unique because it's an interactive experience after you check-in that's perfectly suited to a mobile lifestyle," said Michael Hendrix, president of The Precise Agency. "We're building on the Locai platform because it allows us to create highly-customized experiences specific to each brand's needs and those of their customers."

Guests of the Pub Crawl will use Locai to socialize, discover the next trolley stop, and play an integrated web game created by The Precise Agency. The event launches a year-long partnership between The Uptown Trolley, Precise, and Locai to build more games, events, and an integrated web app to alert riders when the next trolley is coming. For more information on the Pub Crawl visit: http://www.bigdfun.com/events/uptown-pub-crawl.html

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SOURCE Locai



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