Local Brands Need Apply To Hollywood & Highland's Inaugural Search For The Next Great Pop-up Competition

LOS ANGELES, Nov. 15, 2016 /PRNewswire/ -- The search is on! Hollywood & Highland^® (6801 Hollywood Boulevard), Los Angeles' modern shopping, dining and entertainment destination for both tourists and locals, is offering established and emerging brands the ultimate opportunity to connect with consumers in its inaugural season of pop-up competition The Search for the Next Great Pop-up. One brand, designer, artist or creator will have the opportunity to win a FREE prime retail space during the awards season as well as $2,500 in prize money toward the build-out and design of the store.

One lucky winner will join the ranks of national retailers like MAC, Louis Vuitton, Sephora, and Victoria's Secret, along with iconic attractions the Dolby Theatre (home of The Academy Awards^®), TCL Chinese Theatre, and more. With more than 25 million people visiting Hollywood & Highland each year, the winner will be able to capitalize on the increased exposure and awareness after the holidays in The Next Great Pop-up space on the world-famous Hollywood Boulevard.

Entries will be judged by the overall judging committee based on the brand's application materials, plan for the space and social media engagement. A panel of guest judges, who were selected based on their extensive experience in retail and branding, will assist in the selection of the five finalists including the final winner:

• Grant Legan, Photographer and Art Director, GrantLegan.com
• Rosie O'Neill, Co-Founder, Sugarfina
• Jonathan Skow, Mr Turk designer
• Trina Turk, designer

Hollywood & Highland is dedicated to supporting the growing retail industry that surrounds it. Knowing that brick and mortar space can sometimes be out of reach for start-ups, the Center shows its commitment to entrepreneurship by offering a chance to test-drive a physical space. Hollywood & Highland provides both Angelenos and tourists alike with opportunities to experience the latest from Los Angeles' ever-evolving retail industry, with The Search for the Next Great Pop-up competition embodying its ongoing support.

IMPORTANT DATES
The Search for the Next Great Pop-up competition launched on Tuesday, October 25 on the Hollywood & Highland website. A final winner will be announced on Wednesday, December 14. A brief timeline of events is outlined below with full details available on the Hollywood & Highland website. Please note that dates are subject to change at the discretion of Hollywood & Highland.

• Application Period Opens: Tuesday, October 25
• Application Period Closes: Wednesday, November 23
• Top Five Contestants Shared on Social Media: Friday, December 2
• Winner is Announced: Wednesday, December 14
• Pop-up Opens: Monday, January 9
• Pop-up Closes at End of Day: Friday, February 17

CONTEST DETAILS
Those interested in submitting an application for The Search for the Next Great Pop-up competition are required to complete a short application form and show proof of required licensing and permits (or be willing to readily obtain) from the City of Los Angeles. From there, a panel of judges will select the top contestants. Those concepts will then be shared on social media so that the shoppers and Hollywood & Highland followers on social channels will have an opportunity to voice which concept they would like to see at the Center. While fan vote does not solely determine the winner of the FREE space, it is one of the factors considered in selecting the final concept. Furthermore, the finalists will be invited to participate in an on-site activation at the Center where they can showcase their products or services to shoppers.

Think you have what it takes to be The Next Great Pop-up store? Full contest rules and regulations, details on submitting your company or brand, and more information about the pop-up space can be found at www.hollywoodandhighland.com.

ABOUT HOLLYWOOD & HIGHLAND
Hollywood & Highland is Los Angeles' modern shopping, dining and entertainment destination for both locals and tourists located on the iconic Hollywood Boulevard. Hollywood & Highland features contemporary fashion and beauty brands, boutique cafes and eateries, and entertainment attractions with direct access to all that Los Angeles has to offer. Follow Hollywood & Highland on Twitter at @HandHCenter; on Instagram at @hollywoodandhighland; or on Facebook at www.facebook.com/HollywoodandHighland.

CONTACT:
Zapwater Communications
Allie Duncan // Jenn Lake  
[email protected] // [email protected]  
(312) 943 – 0333

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SOURCE Hollywood & Highland

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