Local CRM and Ecommerce Experts Bring National Thought Leaders to Atlanta for ExCom 2016

ATLANTA, March 3, 2016 /PRNewswire/ -- ExCom 2016, a conference dedicated to exploring how technology and expectations are changing vendor-customer relationships, will take place March 17th at Georgia State University in Atlanta, GA. The one day event is packed with sessions led by the nation's most respected thought leaders in customer experience and commerce. Registration is $99 with breakfast and lunch provided.

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REGISTER NOW:  http://excom2016.com (Seating limited to first 200 registrants.) 

All who register and attend the event qualify for a chance to win one of five tickets to network with ExCom 2016 speakers and sponsors at the VIP Suite during the Atlanta Hawks/Denver Nuggets game taking place at Philips Arena following the conference.  Attendees will earn a chance to win other giveaway items, including an Amazon Echo. 

As technology-driven changes in customer behavior and expectations continue to accelerate, companies have to consistently provide great experiences over extended periods of time. To assist companies in the efforts to stay connected with modern customers, conference organizers John Lawson and Brent Leary, both recognized experts in ecommerce and customer relationship management (CRM) respectively, are excited to bring some of the most respected thought leaders from across the country to Atlanta.

Lawson is one of the leading voices in ecommerce, having taught thousands of businesspeople through his workshops, online events and conferences.  Lawson authored the Amazon.com best seller "Kick Ass Social Commerce," a book aimed at providing entrepreneurs best practices for integrating mobile and social technology into their traditional ecommerce efforts.  He was featured in a national American Express commercial campaign aimed at helping small businesses understand how ecommerce can positively impact their businesses.  And Lawson is also a much sought after keynote speaker, having delivered featured presentations in eleven countries on five continents.

Lawson's passion for educating online sellers was a primary reason for him to join forces with Leary on ExCom 2016.  "The importance of customer experience and the journey is now front and center for online commerce. You simply cannot hide behind the interface anymore. Commerce online is about the experience."

A longtime CRM industry analyst and advisor, Brent Leary focuses on helping companies apply the latest technology and strategies for improving customer engagement efforts.  He writes regular columns for CRM magazine and The Atlanta Tribune, and speaks frequently at major industry events, including Salesforce.com's Dreamforce, Oracle Openworld, SAP Sapphire and CRM Evolution.  He is the organizer of the successful Social Biz Atlanta event, and the host and executive producer of the Technology for Business Sake program on AIB TV.

Leary says the acceleration of shrinking attention spans and growing expectations is the biggest challenge companies face today in building long-lasting, valuable relationships.  "It's easy to say we need to create more relevant customer experiences, but it's harder to actually do it over an extended period of time.  ExCom 2016 brings together people who are doing it, including leaders from across the country, executives at large companies, entrepreneurs disrupting how business is being done, and those serving business customers as well as consumers.  And we're excited they are all coming to Atlanta for one day of sharing ideas and experiences with the great business community we have here."

Confirmed speakers to date include:

• Peter Sorckoff, Chief Creative Officer and Senior Vice President of Marketing, Atlanta Hawks and PhilipsArena
• Adam Zimmerman, Vice President of Marketing, Atlanta Braves
• Shawn Pfunder, Editor-in-Chief, GoDaddy
• DilawarSyed,  President of North America Operations, Freshdesk
• Paul Greenberg, author of the best-selling CRM at the Speed of Light,  Managing Principal of The 56 Group, LLC
• R "Ray" Wang, Principal Analyst, Founder, and Chairman of Silicon Valley based Constellation Research, Inc
• Mike Fauscette, Chief Research Officer, G2 Crowd
• Ginger Conlon, Editor-in-Chief of Direct Marketing News
• David Myron, Executive Editor, CRM Magazine
• Anita Campbell, Publisher, Small Business Trends
• RohanGilkes, CEO, WetShaveClub.com
• Dorothea Bozicolona-Volpe, Social Media Marketing Strategist, Social Espionage
• Joe Hughes, Principal-IT Advisory Digital & Emerging Technology Customer Lead, EY
• SangramVajre, co-founder and CMO, Terminus
• Jeremy Epstein, VP of Marketing, Sprinklr
• Adam Naide, Executive Director of Marketing - Social Media, Cox Communications

REGISTER NOW: http://excom2016.com

About the ExCom 2016 Co-Hosts

John Lawson is the "go to" authority when it comes to online selling success in the Digital Age. Not only is he the brains behind the bestselling digital marketing book on Amazon, "Kickass Social Commerce for Epreneurs," but he is also a multiple award winning social commerce strategist, űber successful digital entrepreneur and a sought after speaker who has traveled to 5 continents, touring more than two dozen countries and addressing tens of thousands of business leaders and entrepreneurs.

Brent Leary is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. Current and past clients include Microsoft, Oracle, Salesforce.com, SAP and other major technology companies. Leary sits on the advisory board of Social Media Today, and the editorial advisory board of The Atlanta Tribune Magazine, and writes regularly for CRM magazine. 

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SOURCE ExComm2016

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http://excom2016.com