Local Search Association Announces 2013 Industry Excellence Awards Winners at 'Search Starts Here' Annual Conference

LAS VEGAS, April 15, 2013 /PRNewswire/ -- The Local Search Association, the largest trade organization of print, digital, mobile and social media that help local businesses get found and selected by ready-to-buy consumers, announced the winners of its 2013 Industry Excellence Awards at its annual conference, "Search Starts Here," at Planet Hollywood Resort and Casino in Las Vegas. The Industry Excellence Awards recognize local search publishers, agencies and suppliers for outstanding achievements in the local advertising business.

The 2013 winners developed cutting-edge campaigns in mobile, search marketing, social marketing, innovation and community service that enhanced the ways the local search industry serves its clients, consumers and communities.

"The local search industry is developing and implementing initiatives that leverage our expanded media universe to deliver valuable leads for our clients," said Neg Norton, president of the Local Search Association. "As consumer media habits have changed, our local marketing experts have learned to adapt, harness ingenuity, and build solutions that meet every client's needs."

The 2013 Industry Excellence Awards winners are as follows:

Mobile Platform or New App Gold Award Winner - Yellow Pages Group
Shopwise: Smart Shopping Beyond Deals

Mobile Platform or New App Gold Award Winner - SMG Directory Marketing
Pay Per Drive Mobile Campaign

Mobile Platform or New App Gold Award Winner - Moasis Global LLC
Geo-Centric Mobile Ad Platform

Search Marketing Value Story Gold Award Winner - DAC Group
Enhanced brand visibility for Trane through print and Internet Yellow Pages

Search Marketing Value Story Gold Award Winner - SuperMedia
OEM co-op program featuring EveryCarListed.com®

Search Marketing Value Story Gold Award Winner - Telmetrics Inc.
Web2Tel 2.0 Next Generation Call Tracking

Social Marketing Gold Award Winner - SuperMedia
Relationships and Results Campaign

Social Marketing Gold Award Winner - Search Influence LLC
SMB Digital Marketing Platform

Community Service Gold Award Winner - Michaels Wilder Agency
Volunteer Personal Time Off Program

Community Service Gold Award Winner - Telmetrics Inc.
'One Whisker at a Time' Campaign for men's health

Most Innovative Program Gold Award Winner - YP
Ft. Worth Lucky Number Sweepstakes

Stuart Stanze Award - Matt Krug, Environmental Relations Manager, hibu
Serving as vital representative of publishers' environmental and consumer choice efforts

National Marketing Division Publisher Partnership Award - hibu
Customized publisher/CMR partnership program

National Marketing Division Publisher Partnership Award - YP
National Lead Enhancement Plan

About the Local Search Association
The Local Search Association (www.localsearchassociation.org) is the largest trade organization of print, digital, mobile and social media that help local businesses get found and selected by ready-to-buy consumers. Association members include U.S. and international directory publishers, search engine marketers, online listings and review sites, digital advertising agencies and mobile search providers. The Association has members in 29 countries.

Read the Local Search Association blog www.localsearchinsider.com and follow us on Facebook (www.facebook.com/LocalSearchAssn) and Twitter (www.twitter.com/LocalSearchAssn).  To choose which phone directories you receive or stop delivery, visit www.YellowPagesOptOut.com.

CONTACT:
David Fishman
Fleishman-Hillard
212-453-2115
[email protected]

SOURCE The Local Search Association