TROY, Mich., Aug. 5, 2014 /PRNewswire/ -- The Local Search Association (LSA) today announced that veteran Internet and mobile analyst Greg Sterling will serve as its first vice president of Strategy & Insights. One of the most well-recognized experts on global local advertising and media, Sterling will lead a new function designed to identify and analyze industry trends and guide the development of new markets and revenue streams for LSA's more than 300 members.
"Greg Sterling is unmatched in his understanding of local advertising and media trends, and in driving our industry to lead by thinking bigger and doing more," said Neg Norton, president of LSA. "Greg's thought-leadership and strategy expertise, as well as his strong relationships throughout our industry, will greatly benefit our full spectrum of local advertising members. Greg is a fantastic partner and collaborator, and we couldn't be more thrilled that he is joining LSA to build our Strategy & Insights capability."
In his new role, Sterling will further improve LSA's efforts to collect and consolidate insights on changes taking place across the Last Mile Advertising spectrum. He will advise senior corporate management at LSA's existing and prospective members on ways to leverage LSA research, including data from its new Metrics that Matters Database, to build stronger business strategies.
Additionally, Sterling will frequently share his findings through whitepapers, alerts and posts on LSA's Local Search Insider blog and serve as a subject matter expert with business and trade media. He will also spearhead program development and serve as an active participant at LSA conferences, including LSA's annual event in April.
"Just like the incredibly dynamic local market itself, LSA is engaged in a major transformation," said Sterling. "I am excited for the opportunity to participate in that transformation and to work closely with LSA's existing and perspective members to help build a core resource for the industry."
Previously, Sterling served as a senior analyst at Opus Research's Internet2Go, an advisory service tracking the evolution of the mobile Internet, and as founding principal at Sterling Market Intelligence, his own research and consulting firm focused on the Internet's impact on offline consumer behavior. Until he left in 2006, he ran BIA/Kelsey's Interactive Local Media program. Earlier, Sterling served as a producer at TechTV and as an editorial team member at AllBusiness.com. He began his career as a practicing attorney.
Sterling, who will be based in San Francisco, will continue to serve as a contributing editor for Search Engine Land and Marketing Land, leading online blogs about search and digital marketing. He will also continue writing his blog, Screenwerk, on online and offline media.
About the Local Search Association The Local Search Association (www.localsearchassociation.org) is the largest trade organization of companies engaged in local advertising and marketing. LSA members provide local businesses with innovative and strategic offerings that drive consumers to take an action in the last mile – or the final steps – of their path to purchase. The Association is focused on elevating the industry through thought-leadership, advocacy, research and insights, and partnerships.
LSA has more than 300 members in 30 countries. Members include listing management companies, digital agencies, mobile and social media companies, print and online directory publishers, video service providers, and web design and hosting firms.