CHICAGO, Dec. 17, 2013 /PRNewswire/ -- After collecting feedback on behalf of nearly 500 businesses since its launch in 2012, Local Viewpoints is rebranding as ModernComment to reflect the fundamental change in the relationship between businesses and their customers. Forrester research calls it The Age of the Customer.
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Today, three different parties attempt to use traditional review content:
- Prospective customers who research businesses at the Zero Moment of Truth, looking for social proof when choosing which businesses to patronize
- Business managers who use online reviews to make decisions on how to better run and grow their businesses
- Search, social, and map platforms that rely on ratings to surface businesses to potential customers
ModernComment solves a difficult problem
While this content is more important than ever before, it has historically been difficult to generate. ModernComment interviewed 1,017 people (June, 2012) who do not write reviews to find out why:
- The number 1 reason given is that the process is too tedious
- The number 2 reason is that the customer forgets
"To satisfy this need for review content we invented a new way to collect feedback: a "Modern Comment," explains ModernComment CEO Gib Olander. "We re-imagined the comment card, developed a modern version of the suggestion box and released a platform that helps businesses collect large amounts of accurate customer feedback. Businesses use our patent-pending, 60-second customer satisfaction survey to surface customer insights and automagically create reviews."
Benefits to businesses using ModernComment
ModernComment helps business by:
- Collecting customer feedback - used as social proof to improve conversion during the Zero Moment of Truth
- Analyzing customer insights - improving customer retention and increasing the efficiency at which a business runs
- Publishing digital word of mouth recommendations and ratings - giving search, social and map platforms reasons to surface a business to potential customers
To learn more, please visit moderncomment.com
Contact: Gib Olander 312-725-4146
SOURCE ModernComment
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