BOSTON, March 8, 2017 /PRNewswire/ -- Localytics, the leading mobile engagement platform, today announced the acquisition of Berlin-based Tapglue, an API service to drive mobile user engagement through social features. The acquisition will further fuel Localytics' operations in Europe with a new office in Berlin, which will be led by the Tapglue team. Additionally, the acquisition signals the merger of two Techstars Boston startup accelerator program graduates (Localytics in 2009, Tapglue in 2016).
"Enterprises must become more insightful and deliver more individualized mobile experiences that target the right user at the right time with the right content," said Raj Aggarwal, Localytics Co-founder and CEO. "We're focused on helping enterprises make that stronger connection with their users, and Tapglue has the best team and technology in place to deliver on an important piece of that mission - harnessing the power of social to drive engagement and retention."
Tapglue was founded in 2015 by Norman Wiese and Onur Akpolat to easily let developers add a social layer and other engagement features to their apps. The Tapglue platform is now completely open source and available for free to the mobile developer community. Prior to starting Tapglue, Wiese and Akpolat had key positions at Onefootball, one of the World's largest soccer apps and long-time Localytics customer.
"Our goal has always been to increase our customer's user retention and engagement," said Wiese. "Localytics and Tapglue share this important mission and focus on helping enterprises deliver more personalized app experiences. We are proud to join the Localytics team and be able to help more companies get mobile engagement right."
The acquisition also helps Localytics expand its reach in the European market. In 2013, Localytics established a London office to better serve demand amongst European customers. Since then, the company has seen significant growth and has expanded its European customer base to include Axel Springer, Daily Telegraph and La Liga. With the addition of a new Berlin office and a talented local team, Localytics will be well positioned to capitalize on the fast-growing opportunity in Europe.
Localytics is a leading mobile engagement platform. We give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. Our secret sauce is in the data. We use all the data surrounding users to deliver highly targeted and personalized engagement campaigns, including push and in-app messages. We then use performance data to measure and optimize those efforts toward the metrics that drive businesses forward. Our platform is used in more than 37,000 apps on more than 2.7 billion devices by companies such as ESPN, Fox and The New York Times. We are headquartered in Boston, MA with offices in San Francisco, London and Berlin. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners. Learn more at Localytics.com.