DUBLIN, Feb. 1, 2016 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/z42cx3/locationbased) has announced the addition of the "Location-based Search and Advertising Market in the US 2016-2020" report to their offering.
The location-based search and advertising market in the U.S. is set to grow at a CAGR of 38.59% during the period 2016-2020.
The rapid deployment of beacons is one major factor, which is anticipated to drive market growth during the forecast period. Beacon triggered marketing is an accurate model of proximity marketing, which works by utilizing Bluetooth signal from a beacon located with the store. Thus, the adoption rate of beacons is on the rise due to their easy deployment and inexpensive features.
According to the report, with an increased per capita income in the US, customers are more focused on quality of service and personalization. Organizations are leveraging this consumer behavior with the help of location-based pull marketing techniques, to enhance their product visibility through advertisements and online campaigns.
Further, the report states that lack of accuracy in communication and information is a major challenge confronting the location-based search and advertising market in the US.
Key questions answered in this report:
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Other prominent vendors:
- Ping Mobile
- Qualcomm Izat
- Polaris Wireless
- Waze (Google)
- Social Retail
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by application
PART 07: Market segmentation by technology
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
For more information visit http://www.researchandmarkets.com/research/z42cx3/locationbased
Laura Wood , +353-1-481-1716, [email protected]
SOURCE Research and Markets