SEATTLE, May 10, 2012 /PRNewswire/ -- Lockerz, the leader in rewarded social commerce, today announced the launch of "Tastemakers" a new site feature in which the most influential personalities in entertainment and fashion share what they are passionate about through collections of photos, images and videos at www.lockerz.com/tastemakers. Beginning today, Lockerz members can get inspired by fashion and beauty picks, favorite vacation spots, musical inspirations and much more from Vanessa Hudgens, Ashley Benson, Milo Ventimiglia and Dia Frampton. These celebs join a fast-growing celebrity community of more than 300 already engaging with Lockerz products daily.
"Tastemakers builds on Lockerz true social commerce experience by giving members a new way to discover, collect and share content from their favorite artists and influencers," said Kathy Savitt, founder and CEO of Lockerz. "Earning rewards for this activity makes it unique to Lockerz, and all the more meaningful for our members."
The Lockerz Tastemakers join millions of Lockerz members who are discovering and creating Collections of photos, images and videos that become "Decalz." Lockerz members earn PTZ (points) for nearly everything they do on the site, including grabbing Decalz and creating Collections. These PTZ are then used to get the lowest prices on hundreds of products offered in the Lockerz Store. While Decalz have been part of the Lockerz experience since 2009, the new Lockerz user experience re-launched in December 2011, amassing more than 200 million Decalz in just four months. As these Decalz have been "grabbed" by Lockerz members across the globe, nearly 800 million PTZ have been earned, which can be redeemed for discounts on more than 150 brands for the Web's lowest prices.
Other Tastemakers include bands such as Neon Trees, Mayday Parade, Pierce the Veil and The Maine; as well as Boy Meets Girl founder and Lockerz chief fashion editor Stacy Igel and TV and film producer Russ Cundiff.
Since its founding in 2009, Lockerz' mission has been to revolutionize the way people discover and consume products and content. The company has focused on the most disruptive demographic in recent history, Generation Z. Currently the site has millions of members in 195 countries, with 94% being between the ages of 13-35.
Based in Seattle, Lockerz is the leader in rewarded social expression, striving to revolutionize the way the world discovers and consumes product and content. With a membership community of millions in 195 countries, Lockerz rewards its members with PTZ® (points) for engagement and following, including collecting, sharing, shopping and influencing their friends. Members use PTZ to drive down the prices of fashion, beauty, home decor, electronics and entertainment in the Lockerz Store. Lockerz was founded by former technology and retail executive Kathy Savitt, and is backed by Liberty Media Corporation, Kleiner Perkins Caufield & Byers, DAG Ventures and Live Nation Entertainment. For more information about Lockerz, please visit www.lockerz.com.