PARSIPPANY, N.J., April 26, 2016 /PRNewswire/ -- Lodging Interactive, the leading digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the rollout of CoMMingleLive the hospitality industry's first real time live chat service for hotels and resorts. CoMMingleLive elevates online customer service to an entirely new level and has shown to increase RFP and online direct bookings for hotels.
"In 2016 Customer service has become the new marketing as social media networks continue to evolve into direct consumer to brand communication platforms," said DJ Vallauri, Lodging Interactive's Founder & President. "Our CoMMingleLive service enables hotels and resorts to humanize their properties and to build loyalty with customers by providing a level of online customer service never before experienced in our industry."
CoMMingleLive is provided through a combination of state of the art live chat technologies and the Company's own live chat agents. All operations are handled in the US and agents are trained to engage with customers as an extension of the property's own operational team.
"As consumers we've all become comfortable with live chat services when shopping our favorite online sites, like Amazon or Best Buy, but when booking hotels online we're left with more questions than can be answered via hotel websites," added Mr. Vallauri. "CoMMingleLive bridges that tremendous gap and not only provides real time assistance to consumers but also generates increased business for the properties."
During a three month BETA test, CoMMingleLive increased group RFP requests by nearly 40% and online direct bookings by 12%. Customer satisfaction levels and ongoing engagement also grew at a rapid pace.
"CoMMingleLive enables us to provide the highest level of customer service even before our guests arrive," said Ed Reagoso, General Manager of the Wilshire Grand Hotel. "I've been amazed at the level of customer engagement we've been able to achieve which helps us build long term loyalty."
CoMMingleLive is easy for hotels to implement by simply placing a snippet of code onto their website. The CoMMingleLive technology is fully mobile enabled and automatically launches when consumers visit a hotel's website. The service captures the consumer's full name and email address prior to launching into the live chat session. "As an added benefit for hotels, CoMMingleLive creates a valuable database which can be used for future marketing programs," added Mr. Vallauri.
Headquartered in Parsippany, NJ, Lodging Interactive is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. The company also offers Social Voices, the hospitality industry's first 24/7/365 social customer care service as well as HotelSiteXPRESS, which designs affordable, responsive websites that properties own.
Lodging Interactive is a 2015 Adrian Award winner and the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly's Magellan Awards have recognized Lodging Interactive as an industry leader.
Lodging Interactive is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and DJ Vallauri is the Social Media Director and on the Board of Directors of HSMAI's New York Chapter. Lodging Interactive is also a preferred Vendor for Best Western International, and is a member of the International Luxury Hotel Association (ILHA). For more information, please contact [email protected], 877-291-4411 or visit the company's website.
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