Lodi Winegrape Commission Taps Calhoun & Company To Support Public Relations Services
Agency to promote winegrowers, Wine Enthusiast's recently crowned 2015 Wine Region of the Year
LODI, Calif., July 13, 2016 /PRNewswire/ -- The Lodi Winegrape Commission, representing some 750 winegrowers who collectively farm more than 110,000 acres of premium winegrapes in the Lodi AVA, today announced it has appointed Calhoun & Company Communications as its PR agency of record.
Founded in 2003 by Katie Calhoun, Calhoun & Company is one of the nation's leading boutique marketing firms. Based in San Francisco with a presence in New York, the agency specializes in integrated media and public relations programs for premium wine and spirits brands throughout the U.S.
Recent accolades for the Lodi wine region, its growers and wines, including the coveted title of "2015 Wine Region of the Year" by Wine Enthusiast magazine, have catapulted the historical region into the spotlight of some of the nation's leading wine influencers and most prestigious publications, further fueling sales of Lodi winegrapes and wines in the U.S. The Lodi Winegrape Commission seeks to capitalize on Calhoun & Company's strategic marketing expertise to further drive sales of its premium winegrapes and build upon the attention of the region's superb growers and wines.
"Along with the recent recognition and a deeply-rooted winegrowing heritage that pre-dates Prohibition, Lodi's authenticity and diversity make the region uniquely positioned to move to the forefront of the industry, attracting a new generation of wine drinkers and winegrape buyers eager for high quality and experimental varieties at competitive prices," says Stuart Spencer, Program Manager for the Lodi Winegrape Commission. "It's an exciting time in Lodi's history and we are thrilled about the opportunity to work with Calhoun & Company to continue promotions of the Lodi wine region, its growers, wineries, and distinctive wines."
"Lodi is a premium region on the rise and we're honored to represent one of California's most exciting AVAs," says Katie Calhoun, President of Calhoun & Company Communications. "There is so much to love about Lodi. It's a truly authentic place with its own unique style and flare, which we can't wait to share with our friends in the media and the country at-large."
About the Lodi Winegrape Commission
The Lodi Winegrape Commission was founded in 1991 to conduct programs in marketing, grower education and viticultural research for Lodi wine country.
Located south of Sacramento and west of the Sierra Nevada, the Lodi wine region boasts over 750 growers across 110,000 acres of vineyards that thrive in a classic Mediterranean climate. A major winegrape growing region since the 1850s, Lodi is home to more than 85 wineries, many of which have garnered major awards at domestic and international wine competitions. Most notably, Lodi was recently named "2015 Wine Region of the Year" by Wine Enthusiast magazine, one of the wine world's premier wine publications.
Lodi is also a leader when it comes to sustainable viticulture. The Lodi Winegrape Commission created Lodi Rules, California's first third-party-certified sustainable winegrowing program, which recently won Gov. Brown's annual Governor's Environmental and Economic Leadership Award (GEELA) – the highest environmental award in the state of California – for its mission to address major environmental, economic and social challenges facing California's agricultural industry. With more than 100 varieties currently being cultivated, Lodi offers a diverse array of wines, from its renowned Zinfandel to Cabernet Sauvignon, Petite Sirah, Chardonnay, Albariño and Tempranillo, among many others. For more information about the Lodi wine region, visit www.lodiwine.com.
About Calhoun & Company
Calhoun & Company Communications is a dynamic public relations and marketing communications agency based in San Francisco with a specialized focus on the fine wine and premium spirits industries. Vision, passion and industry expertise set it apart to deliver superior service and results. From high profile consumer lifestyle, epicurean and travel placements, to strategically targeted trade initiatives and carefully executed media buys, Calhoun & Company communicates stories and builds brands with style, sophistication and substance. For more information about Calhoun & Company, visit www.calhounwine.com.
Logo - http://photos.prnewswire.com/prnh/20160712/389068LOGO
SOURCE Calhoun & Company Communications; Lodi Winegrape Commission
Share this article