L'Officiel Announces the Sharing Fund, a Two-Year, $60M Commitment to Promote the Causes of Brand Partners
NEW YORK, Feb. 7, 2019 /PRNewswire/ -- L'Officiel is proud to announce the Sharing Fund, a newly launched global CSR fund dedicated to promoting the causes and nonprofits of their brand partners using the L'Officiel global media network. Starting today, L'Officiel has committed to donating $60M worth of free media, over two years, in print pages in each of their titles, digital stories and social media posts for the explicit purpose of promoting the causes and organizations that L'Officiel brand partners have individually chosen to support.
As part of the L'Officiel Sharing Fund, L'Officiel is launching a dedicated, global digital content hub next week, dubbed L'Officiel Sharing, reserved exclusively for cause-related content. L'Officiel Sharing will feature articles, videos and digital advertising, all with the express purpose of promoting causes and educating L'Officiel consumers in an elevated environment. On Valentine's Day, Thursday, February 14th, L'Officiel is launching a global day of Sharing, dedicating all L'Officiel platforms and social channels to Sharing for the day and using the hashtag #SharingChallenge to encourage the entire L'Officiel global community of influencers, readers and partners to share the love and promote their causes on social media.
"As we began to consider our own CSR initiatives as a company, we quickly realized that our biggest and most valuable gift was our global media network of more than 20 million people around the world and the exposure that could afford so many organizations doing great work on issues like the environment, poverty and equality," said Benjamin Eymere, L'Officiel's CEO. "The ability to give is the ultimate luxury, and L'Officiel, along with our luxury brand partners and our audience, are fortunate to be in a position to give back. By sharing our media network and community reach with these causes and organizations, we will help them raise awareness so they have the resources they need to do the good work they set out to do."
L'Officiel's global media network consists of over 60 titles and over 30 national editions, including L'Officiel France, Italy, Germany, USA, China, Arabia, Brazil and Mexico. Brand partners will be able to choose from all titles including L'Officiel Voyage, L'Officiel Art, L'Officiel Hommes and Jalouse, as well as cross-platform global syndication via the digital editions of each title and their respective social media channels. Each national edition and title will make a daily, weekly and monthly commitment to broadcast Sharing Fund content across all channels for a total media value of $60M over two years.
Last year, L'Officiel launched La Liste and Taste Tokens, a digital platform that uses blockchain technology to boldly rethink the luxury economy by creating an entirely new commercial dynamic and mutually beneficial relationship, a three-way street, between L'Officiel, brands and the consumer (read more here). Both L'Officiel Sharing and the Taste Token program are a part of L'Officiel's strategic commitment to increase engagement and loyalty with our global audience, thus providing increased value to brand partners.
Tatiana Winograd
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SOURCE L’Officiel
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