Loffles Launches New Sweepstakes Site that Turns Commercial Breaks into Lucky Breaks

PROVIDENCE, R.I., June 27, 2011 /PRNewswire/ -- Loffles (www.loffles.com), today announced the launch of a new online sweepstakes service that offers consumers a fun, easy and free way to win high-end prizes. Players on Loffles can forego the conventional purchasing of entry into giveaways through the act of watching ads or promotional videos.  Loffles is different from any other online prize destination in that it leverages proprietary technology to personalize users' playing and viewing experience. Loffles surveys each user to create a personalized profile that it then uses to recommend prizes and ads that are relevant and interesting, increasing engagement for both consumers and advertisers.

"Today's consumers are busy, and they deserve rewards for their time and attention. We created Loffles to give consumers a fun, easy-to-use, destination site where they can win great prizes without having to jump through hoops, like spamming friends or signing up for subscriptions. It's the best way to do sweepstakes online," said Brandon Yoshimura, President and Founder, Loffles. "Anyone with a few minutes to spare in the day has time to play and win.  Where else can you put 3 minutes to such good use?"

Loffles will be giving away between eight and ten prizes every day and offering special daily promotions such as "Travel Tuesdays" and "Wired Wednesdays." Best of all, there is no limit to the number of entries a user may place into a specific giveaway. The more videos consumers watch, the better their chances of winning. Watching ads also allows users to accumulate consumer points called loffles that can be used as currency to purchase items in the Loffles store. In this way, everyone has the ability to come away as a winner. Loffles also offers runner-up prizes, such as coupon vouchers and gift certificates.

A Win-Win for Advertisers

The unique Loffles platform allows brand managers and advertising agencies to use consumers' registration information to deliver highly relevant video ads and promotions to their target audiences (i.e. no diaper ads for college kids). Consumers only view ads appropriate to their demographics and stated interests – and advertisers get to engage with their key demographics in an effective and measurable manner.

"Loffles is an excellent compliment to TV ads and promotions because it uses the same branded content, but delivers it in a more targeted and easily measured manner," said Yoshimura.  "Brands only pay for what is watched, making this a highly effective media channel.  In addition, it can be a great place for brands to test concepts and gather consumer feedback."

According to Jupiter Research, eighty percent of Internet users have participated in an online sweepstakes or contest. As online video advertising soars and consumers continue to seek out new deals and prizes, Loffles is positioned to fill a void in the fragmented sweepstakes market. It's a win for advertisers who wish to target key populations and a win for the consumers they want to reach.

For Consumers, Winning is as Easy as 1, 2, 3

According to ABC News, over 55 million Americans enter sweepstakes each year. Loffles is designed to captivate the attention of these millions of US consumers who love deals, love to play online games and sweepstakes, and enjoy seeing the latest and greatest videos and promotions from brands that are relevant to them.

After registering and completing profiles, it's easy for consumers to begin getting lucky on Loffles. Users:

1. Pick the prize they want to win
2. Watch an ad, and
3. Answer 2-3 questions to confirm they viewed the ad.

By following these steps, users receive free entry into the contest they selected and additional Loffles that can be used in other sweepstakes or at the Loffles store.

About Loffles

Loffles LLC is the best way for consumers to do sweepstakes online. It is also a platform that affords advertisers an innovative new channel for consumer targeting and marketers a sweepstakes solution that maximizes brand impact. Loffles offers a completely new model for reaching consumers with online video ads. In exchange for their attention to advertisements, consumers receive entry into sweepstakes for high-value prizes. The proprietary Loffles platform allows brand managers and advertising agencies to use consumers' registration information to deliver highly relevant video ads and promotions to their target audiences. The Loffles' "watch and win" model turns users' commercial breaks into lucky breaks while ensuring each advertisers' product message is successfully received in its entirety. For more information, please visit www.loffles.com.

    
    
    Brandon Yoshimura, Founder & President    Colleen DeVine
    Loffles, LLC                              Zer0 to 5ive
    Email: [email protected]                Email: [email protected]

SOURCE Loffles