LIVINGSTON, N.J., Aug. 19, 2013 /PRNewswire/ -- LOGIC Technology, makers of premium electronic cigarettes, today announced the results of Nielsen's latest Item Rank Report indicating LOGIC continues to outperform competitors in sales per point distribution. The total U.S. Nielsen Item Rank Report, based on sales from convenience stores nationwide, reports LOGIC electronic cigarettes as the only major brand demonstrating increased sales since the previous report. Of all brands within the category, LOGIC generated the largest dollar increase in sales, proving the company's growth and increasing market share. Finally, of the top three largest e-cig brands LOGIC was the only company to gain dollar share, while others declined.
According to the Nielsen Item Rank Report ending 08/03/2013, LOGIC ranked first, second, third and fourth in SKUs for dollar sales per point distribution across the United States. In addition to the top four, LOGIC dominates the category, now holding nine of the top 12 SKUs in the U.S. As compared to last month, when LOGIC held the top three SKUs and nine of the top 14, the latest Nielsen numbers showcase LOGIC's significant growth, overtaking competitors to further dominate the category.
"It is exciting to see the latest numbers reinforcing LOGIC's steady and continuous growth including the largest dollar share increase. We produce a reliable, premium product that offers a smarter alternative to traditional cigarettes and are thrilled that more and more adult consumers are making LOGIC their choice," said Miguel Martin, President of LOGIC Technology. "Consumers are looking for a high-quality product that not only tastes great but also proves to be consistent in its performance, time and time again. We believe that LOGIC's growth can be attributed to the strong relationships we have with our trade partners and to the fact that consumers are trying various products within the electronic cigarette space, finding LOGIC's offerings superior."
The electronic cigarette industry is rapidly growing and was recently projected to reach $1 billion by year's end. LOGIC's superior and innovative products have contributed to its tremendous sales growth. According to Wells Fargo Securities C-Store Scanner Data Summary, LOGIC sales have grown 887 percent as of 07/06/2013 over the prior year in unit sales.
LOGIC e-cigarettes are available in disposable and rechargeable versions and available at convenience stores nationwide as well as on the company's web site. For more information about LOGIC Technology, visit www.LogicEcig.com.
LOGIC calculation is based in part on data reported by Nielsen through its Service for the Total Anti-smoking Product category for the 4-week period ending 08/03/2013, for the Total US market and Total Convenience channel. Copyright © 2013, The Nielsen Company.
About LOGIC Technology
LOGIC is the leader in premium electronic cigarettes, offering a smarter alternative to smoking tobacco products. With multiple industry leading patents, LOGIC sets itself apart by featuring revolutionary technology that delivers the most realistic smoking experience. Simulating the feeling and taste of a real cigarette, LOGIC provides a sensory experience that satisfies a smoker's addictive cravings for the nicotine, tobacco flavor, hand to mouth motion and vapor release, while avoiding 4,000 toxins that are in cigarettes. For more information, please visit www.logicecig.com; twitter.com/logicecig; and facebook.com/LogicECigarette.
SOURCE LOGIC Technology