Logo's 'NewNowNext Awards' Fired up the Fierce in Los Angeles

LOS ANGELES, June 9 /PRNewswire/ -- Logo's third annual "NewNowNext Awards" made its mark for the first time in Los Angeles last night with high caliber celebrities and breakthrough stars-in-the-making, proving Logo is at the forefront of pop culture. Co-hosted by Niecy Nash and Cheyenne Jackson, the show premieres Thursday, June 17 at 10/9c on Logo. The show featured appearances including Paula Abdul, Mena Suvari, Kylie Minogue, Carmen Electra, Kelly Osbourne, Johnny Weir, DJ Jesus Luz and musical performances by Little Boots, Shontelle, Dan Black and Agnes.

The "NewNowNext Awards 2010" rocked hot spot the Edison in downtown Los Angeles last night. Cheyenne Jackson kicked off the evening with a jazzy crooner parodying award show openings as co-host Nash crashed the stage declaring, "Take it all in, bitches!"

In-house DJ Jesus Luz kept the audience moving to the beats of tomorrow as RuPaul, the world's most famous drag queen and host of the hit series "RuPaul's Drag Race," announced the evening's first award: the "OMFG Internet Award," honoring what's sure to be the next, online viral hit.

The evening's momentum continued as actress Aisha Tyler introduced the "Most Addictive Reality Star" award followed by actress Carmen Electra introducing Little Boots, the evening's first musical act. Little Boots proved her talent was far from "little" with her larger-than-life performance of the groundbreaking hits "Remedy" and "New in Town."

Actor/Comedian Alec Mapa brought the laughs as he landed a giant smooch on Cheyenne Jackson during his introduction of the "Brink of Fame: Comic" award. Up next, actress Candis Cayne revealed the "Best Future Feature," honoring the most anticipated film blockbuster of the season.

The music performances continued as soulful Shontelle took to the stage for her network television debut with the passionate ballad, "Impossible." The awards got "friggin' awesome" as New Jersey's most infamous pair, Snooki and Mike "The Situation" Sorrentino, joined Ross Matthews to introduce the "Cause You're Hot" award.

A trio of awards was up next as Actress Erin Cummings of the steamy series "Spartacus: Blood and Sand" presented the "Brink of Fame: Actor," honoring the red carpet darlings of tomorrow. Janice Dickinson served her fiercest runway walk as she introduced the most delicious award of the evening: "Best New Indulgence."  Nominees ranging from the "splits" from "RuPaul's Drag Race" to the infamous cast of "Jersey Shore" made this award a morsel of guilty pleasure. Finally, actor Ryan McPartlin and actress Kristin Cavallari presented "Best Show You're Not Watching" award.

Dan Black's U.S. television debut of his hit "Symphony" was up next, offering a genre-blurring and melodic performance that proved to be revolutionary.

The "queen of all pop culture media," Perez Hilton, introduced the penultimate award of the evening, "Always Next, Forever Now Icon" award, to award-winning dancer/choreographer, dynamic performer, multi-platinum recording artist and popular entertainment personality, Paula Abdul. Paula offered the inspirational advice to her gay fans, "There are no losers...just winners who give up a little too soon. Keep it going."

The evening wrapped with singer Kelly Osbourne and Johnny Weir presenting the final honor: "Brink of Fame: Music Artist" award, followed by an electrifying performance of "Release Me" by songstress Agnes in her network television debut.

The results will be revealed Thursday, June 17, 2010 during the airing of the "NewNowNext Awards" 2010.

About Logo:

Logo is the world's leading ad-supported cable, satellite, online, mobile and digital entertainment network from MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B) for gays and lesbians, their families and friends. Launched in 2005, Logo's cable channel is in more than 46 million homes across the United States and is complemented by a federation of online properties, including LogoTV.com, TripOutGayTravel.com, AfterEllen.com, AfterElton.com, 365Gay.com, DowneLink.com and NewNowNext.com. Logo's content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.

SOURCE Logo